The Action Network is an exciting sports media start-up that builds products and creates content to inform and entertain the sports bettor. The sports betting and fantasy sports space is massive ($170bn in the US), growing and underserved from a product and content perspective, and we have the talent, domain expertise and passion to win the space.

 

We are looking for an Associate Media Buyer with experience in user acquisition and content marketing. The sports betting industry is crowded, and we need new and creative campaigns to break through the noise. Whether the goal of a campaign is to drive installs, further engagement, or reconnect with lapsed subscribers, the Associate Media Buyer will assist in the execution. The ideal candidate will be analytical, entrepreneurial, and take calculated risks. Responsibilities will vary from executing campaigns in platforms, to managing agencies and partners, to identifying new platform opportunities for subscriber growth and retention, to creating and executing on content distribution strategies.

 

Responsibilities

• Planning and executing campaigns in social media (Facebook/Instagram, Twitter, etc), Google, and other top mobile platforms
• Identify areas of opportunity (growth, retention, awareness) that can be impacted through our digital channels and create and execute plans to drive impact
• Manage marketing efforts across various digital channels on multiple formats such as video, interstitial, and banners
• Design campaigns for acquisition, engagement, and awareness keeping in mind important factors such as lifecycle of subscribers, seasonality, costs, competition, etc.
• Assist with content strategy, including distribution and optimization
• Own the relationships with digital media partners and creative agencies
• Identify and evaluate new platform opportunities
• Stay up-to-date on latest developments in digital media industry

Qualifications

• 1+ years of media buying in Social Media, Search and/or Display
• Passion for sports and/or sports betting
• Mix of mobile performance marketing and content marketing
• Entrepreneurial mindset (self-motivated, tenacious, fearless, willing to take bi risks, resourceful, no handbook necessary)
• Experience effectively driving user acquisition including owned media, earned media, paid acquisition and content marketing with end-to-end attribution
• Experience defining and executing A/B tests and experiments
• Demonstrated ability to think strategically, communicate effectively and simultaneously drive tactical execution
• Excellent analytical skills and experience using data to find meaningful and actionable insights

The company offers a competitive health insurance package with great benefits, including unlimited vacation and a competitive 401k Plan. The benefits plan presently includes Medical, Dental, Vision coverage, Supplemental life insurance and Long / Short-term disability coverage.

 

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our employees and a better product for our users and the community.