Who are we hiring?
The New York Rangers Senior Director of Marketing Strategy oversees all elements of New York Rangers marketing. This role is responsible for developing and implementing marketing plans to run and grow the Rangers business. This role will focus on marketing initiatives that drive revenue through ticket sales, sponsorship, merchandise, digital content, and more. The role will also build and nurture our fan communities ensuring that we are compelling at every stage of the fan journey. This person will need to work seamlessly with many different teams at MSG Sports to successfully achieve their goals, so interpersonal and influencing skills are vital.

What will you do?

• Develop and implement marketing plans based on research and insights to achieve business goals around specific initiatives such as ticket sales, merchandise, sponsorship, digital content, youth programs, etc.
• Ensure that the team brands are delivered consistently and to a high standard at every touchpoint in the consumer journey. Act as a brand leader across the organization and provide the voice of the consumer at all
• Work with the creative, customer data, and media teams to deliver effective direct response marketing campaigns built on firm consumer insights. Establish clear KPI’s and monitor performance.
• In partnership with Content team, establish brand voice for all social media channels. Establish clear KPIs and monitor
• Oversee the strategy and fan experience of events and activations such as season opener, theme nights, season ticket member events, ticket sales prospecting events, fan appreciation, playoffs, stunts etc.
• Respond quickly to tactical business needs as they come up such as sales requirements, collateral needs, team events
• Ensure that both the immediate team and wider group working on Rangers marketing are motivated and driving a high level of performance. Foster an innovation culture and ensure everyone has a clear development
• Manage the marketing budget for the Rangers and ensure we comply with financial and legal requirements at all times.

*Oversees this department, approximately 6 employees

What do you need to succeed?

• 10+ years marketing experience, ideally in a sports environment. Experience of a team brand preferred as is a strong understanding of hockey
• Excellent understanding of consumer journey and how to deliver a consistent brand
• Strong track record in digital direct response
• Creative thinker and ideas person with an ability to create non-traditional, scrappy, disruptive marketing.
• Full understanding of developing and delivering a marketing plan including consumer insights, positioning, briefing creative and media, developing a communications plan, customer experience and measurement and monitoring.

• Passionately fan focused and able to rally disparate teams around a single
• Ability to articulate and lead in a fast paced, intense and highly-matrixed
• Resiliency and a real can-do
• At least 3 years management experience with a track record of building and leading agile
• Highly organized with ability to manage multiple deadlines

Why is MSG for me?
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. More information is available at www.msgsports.com.
We invite you to create an exceptional career at MSG
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required. #LI-ES1