Senior Marketing Manager
Boston, MA
Senior · Full time
Posted 2 years ago
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Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

We work with more than 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimise athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT OUR CUSTOMERS

Based in Boston and reporting to the Senior Director, Consumer, this role functions in a startup environment owning elements across the lifecycle of the customer covering marketing, our existing customer vision, retention and other key targeted initiatives.

WHAT YOU’LL DO

  • Own the continued improvement of key subscriber metrics for Catapult One. 
  • Drive existing customer communication and development of campaigns to engage and improve customer interaction.
  • Identify opportunities using customer insights and data to drive customer value and engagement. Develop a strategic vision for increasing lifetime value through cross-selling, upselling, and underutilized tools. 
  • Develop and manage the post-purchase onboarding program for all new subscribers.
  • Manage offline and online marketing campaigns to acquire and retain  new customers.
  • Identify and test incentive opportunities to increase customer’s likelihood to subscribe and remain engaged.  
  • Innovate on how we connect with and delight our customers..

WHAT YOU’LL NEED

  • Bachelor’s degree in marketing, communications, or other relevant fields.
  • 7+ years’ experience in marketing, ideally in a subscription business 
  • A customer-obsessed mindset with a passion for the Voice of the Customer.
  • Strong analytical abilities with a focus on customer insights 
  • Project management skills
  • Proven track record of working collaboratively with stakeholders
  • Strong communicator – verbal and written.
  • Excellent problem-solving skills, self-motivated with the capacity to work with positivity and confidence under the pressure of tight deadlines.
  • Experience working in and with a global team, flexibility to work seamlessly across time zones.

WHY CATAPULT? 

  • We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry, and you will do some of the best work of your life.
  • We encourage our people to have constructive, open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative, yet challenging, environment to develop our performance and the performance of our customers.
  • Our workforce spans more than 20 countries, you'll have the opportunity to work across multiple nationalities and cultures, and build your global awareness and capability 
  • We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to do things better.  There is unlimited opportunity to grow, do more, and do better.

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet! 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalised groups tend to only apply when they check every box. So if you think you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance, our priority is to find the brightest talent that can add to our team culture, those who actively contribute and who are excited about what they do.

Catapult
Play smart.
Size:  251-500 employees
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