We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR Productions seeks a talented professional to join in the position of Vice President of Content based in our Charlotte, North Carolina office.
The Vice President of Content is responsible for the development of a dynamic content strategy that allows NASCAR to expand the breadth of our content offerings, while engaging fans across all platforms.
This position is tasked with developing a strategic roadmap to best utilize a team of creative content creators, supporting league-wide initiatives through coordination with various departments and leaders.
This individual will lead all original content projects, serving as the Executive Producer of NASCAR Studios – the primary thought leader that shapes how the company tells visual stories and leads the development of new and innovative content experiences.
Duties include but are not limited to:
- Lead and create vision, strategy, and direction for the NASCAR Studios division and its partnerships.
- Set strategy for solving content management capabilities through tactical and strategic initiatives. Clearly articulate opportunities for improvement and secure resources and funding needed to deliver those opportunities.
- Oversee the content studio team’s creation, development, and production of commercial, film, television, social, and digital content experiences for all screens.
- Collaborate with driver, team, track, and broadcast partners to maximize user experience of their channels.
- Work with brands to creatively direct their content projects within the sport.
- Collaborate with both internal division and company to maximize program/content strategy and revenue potential.
- Establish creative content and strategy including staffing, news/content systems, schedules to produce leading edge programs and on-air presentation aired on a nightly, weekly, seasonal and annual basis.
Required skills / experience:
- Bachelor’s degree and a minimum of 10 years of expertise in content development, production, and storytelling in a creative agency and/or internal creative/production team. Production experience required.
- A multimedia sports content executive with extensive experience in managing live broadcast, studio production, digital media, social media, and podcasting.
- Expert knowledge of content development/creation processes (i.e., creative briefs, setting realistic turnaround times for creative projects, developing, and maintaining brand and other standards).
- Proven track record of experience/background in audience/community building and strategy.
- Tireless advocate for the industry; passionate about the sport and the fans' user experience.
- Trend-spotter who understands popular culture and the global media landscape.
- Extensive experience in both traditional and digital media formats.
- Strong network in the content production industry.
- Excellent collaborator and team player.
- Strong written and verbal communication skills.
- Strong business judgment; strategic and analytical capabilities.
- Ability to prioritize and multitask, managing multiple projects with tight timelines.
- Experience managing budgets effectively.
- Experience tracking projects using collaborative tools.
- Experience working with cross-functional teams and departments.
- A team-oriented mindset and an ability to relate to others and develop sound relationships.
