Want to be at the forefront of a ground-breaking industry that is just now being legalized in new markets across the United States? Want a career that recognizes all your efforts with high exposure and great learning potential? Be part of an innovative and exciting company in the regulated online Casino and Sports Betting market!

As the Marketing Business Intelligence Data Analyst, you will be responsible for assisting in all aspects of marketing analytics and reporting. You will report, analyze, and forecast data pertaining to acquisition and retention marketing to advise on areas for growth and efficiencies.

This position will work closely with the real money sportsbooks and casinos (including PlaySugarHouse.com and BetRivers.com) and other gaming products. You will report to the Director of Business Intelligence and work closely with the entire Marketing team. Our company has a long-term focus and goal to be a leading iGaming operator in the Americas; and we are looking for the right candidate to grow with us and help us achieve this goal.

Who are you? 

• You have a passion for data, gaming, sports and casino.
• You have an entrepreneurial spirit and the ability to perform efficiently in a fast-paced environment that requires balancing many tasks simultaneously. You can keep tasks organized and prioritize accordingly.
• You think big. You are practical. You are versatile. You take initiative and get things done. You flourish in a hands-on role.
• You are an enthusiastic collaborator who is honest and transparent in all interactions and actions.
• You have strong integrity and demonstrate ethical behavior at all times.
• You are ambitious and a self-starter who is motivated by making a real impact on the business.
• You pay close attention to detail and can manage tasks and projects independently or in a team based setting.
• You love numbers. You dream about numbers. You have an analytical mindset and make calculated decisions.
• You are curious and test theories utilizing previous learnings. You consider that there is always a better way.
• You are creative. You can accomplish tasks in different ways depending on resources, timelines, and prioritizations. You express your ideas.
• You are not afraid to give your opinion.

What will you do? 

• Work with end users to understand reporting and analysis needs
• Build reporting solutions for marketing needs. Provide insights and recommendations as needed
• Work with engineering to ensure proper understanding and documentation of data. Communicate reporting use cases to assist with database architecture
• Utilize multiple data sources such as Looker and Google Analytics to create an all-encompassing report
• Create sustainable and robust dashboards with the ability to drill into granularities within the data
• Review findings, coordinate and/or make necessary updates and ensure changes are thoroughly validated
• Forecast trends based on previous data. Calculate LTVs, estimated costs, ROIs, retention and risk of churn metrics
• Provide thorough explanation of data analysis – prepare presentations based on the audience
• Evaluate post-campaign analysis to formulate future campaign suggestions
• Analyze cross promotion, retention, and acquisition through the multiple business lines
• Use data and marketing tools to segment and cohort acquisition to provide thorough insights into areas for growth potential or concern
• Manage report execution, scheduling and distribution, and maintenance
• Suggest enhancements across any part of the business – keep up to date on current analytics trends, tools, resources, and approaches

The ideal candidate has: 

• Bachelor's degree in Mathematics, Data Management, Marketing, Statistics, Computer Science, a related field or equivalent with strong aptitude and relevant experience.
• Experience in data analysis, reporting, market research, segmentation, data modeling
• 2+ years’ experience with SQL. Able to query data from various data sources. Strong understanding of relational databases
• 2+ years’ experience in business intelligence tools (e.g. Looker, Tableau, SAS, R)
• Experience with scripting languages (Python, JavaScript, Java, or other programming language)
• High proficiency in Microsoft Excel
• Experience with Google Analytics, marketing tools, and attribution platforms
• Experience with budgeting and analyzing marketing spend using ad network interfaces such as Facebook Ads Manager and Income Access
• The ability to manage multiple projects simultaneously and in a timely manner
• Create, maintain, and optimize reports including SQL statements, views, functions, and stored procedures
• Strong problem solving skills
• Excellent communication skills: verbal, written, visual, and presentation

Compensation & Benefits 

Competitive compensation package (based on experience) 

Culture 

You will have the opportunity to make an immediate impact on the profitability of a growing iGaming business. You will be free to innovate and create. You will work with smart, driven people who value fun, service, integrity, and respect. We are one of the only companies in the Americas that has invested in developing and owning a proprietary online gaming platform, which demonstrates a serious level of commitment to iGaming and a strategic focus on product differentiation in this fast growing and emerging industry. We nurture a lean, ROI oriented business model while focusing on hiring and keeping the best available talent. We are well positioned to enlarge our B2C business as new countries/states legalize and regulate online gaming, a critical point to make as we will only enter markets which are 100% legal and regulated.