OVERVIEW OF THE COMPANY

Fox Sports

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network as well as a licensing agreement that established the FOX Sports Radio Network.

JOB DESCRIPTION

The Big Ten Network (BTN) is looking for a Customer Relationship Management (CRM), Manager to join the team in Chicago. As the CRM Manager, you will be responsible for developing strategies and executing programs to convert, engage and retain B1G+ subscribers throughout their lifecycle. B1G+ is BTN’s direct-to-consumer product offering live streaming of non-televised games, next-day on-demand archives, and access to BTN’s library of previous season classics and originals. You will need deep experience with lead and retention strategies, an understanding of customer list management and prioritization, and familiarity working in the streaming/direct-to-consumer environment.
 

A SNAPSHOT OF RESPONSIBILITIES

• Ideate and spearhead the execution of programs that build relationships with conversions, engage subscribers, and win back churned users across email, push, and in-app channels

• Guide the coordination and administration of B1G+ email campaigns; continuously test, analyze and optimize emails to increase open rates, click-through rates, and other key email marketing metrics

• Serve as the primary point of contact for all general Salesforce administrative duties including customizations, data hygiene, process automation, task assignment, and reporting

• Build B1G+ reporting dashboards, plan and analyze optimization tests and identify new user insights to leverage in lifecycle email marketing programs

• Work cross-functionally with the B1G+ Product team on a range of projects from launching new features to developing segments and personas that enable CRM to personalize the subscriber journey

• Collaborate with Marketing Department to develop target audiences for B1G+ visibility; assist in the execution of B1G+ marketing campaigns

WHAT YOU WILL NEED

• 4+ years of experience in CRM and list management

• 3+ years of experience with customer contact software (e.g., Salesforce, KORE, etc.)

• High level of marketing writing skills is a must for this role – an excellent communicator across all channels: emails, push notifications, and web

• Previous experience with HTML coding is an advantage

• Experience creating responsive, adaptive, and fluid hybrid emails

• Strategic knowledge and familiarity with streaming media platforms and services

• Experience supporting content marketing and promotional strategies

• Proactive problem solver with the ability to prioritize and concurrently handle multiple, time-sensitive requests within a high-pressure environment

• Must be able to work non-traditional hours, which will include nights and weekends

• Knowledge of all things relevant to Big Ten Athletics

NICE TO HAVE, BUT NOT A DEAL BREAKER

• Bachelor’s degree

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands.