Paid Media Coordinator

SAINT THOMAS SPORTS PARK, 460 GREAT CIRCLE RD, Nashville, Tennessee, United States of America Req #56

Monday, January 10, 2022

The Tennessee Titans strive to be an ELITE franchise in the National Football League, excelling both on and off the field. Our mission is to win, serve, and entertain our fans, community and one another by living through our values in everything we do. We value Excellence, Leadership, Improvement, Teamwork, and Execution.

The Tennessee Titans are looking for a data-driven, detailed oriented and agile Paid Media Coordinator who will assist in the management of paid media campaigns across the organization. The Paid Media Coordinator will be expected to maintain calendars and reporting for paid media campaigns with targeted audience segments in addition to working with internal stakeholders in the development and creation of targeted campaign assets.

The Paid Media Coordinator will report to the Senior Manager of Paid Media and will work closely with the Creative/Video Production, Sponsorship, Ticketing Sales & Service, Digital and Marketing teams to data-driven campaigns to ensure a positive impact in generating revenue, retention, and fan engagement.

Full COVID-19 vaccination required for all employees by the first day of work.

Responsibilities:

Assist on the execution and reporting of paid media strategies across digital and traditional channels including but not limited to multi-channel media buys, paid social, programmatic, display, television, streaming platforms, radio, out of home, newspaper and local publications.
Assist in the execution of paid social campaigns based on audience segmentation and tactics to achieve revenue, lead generation and brand growth
Maintain campaign reporting and recap documents with a focus of analyzing paid marketing efforts to maximize return on ad spend
Work closely with the Marketing, Sponsorship, Ticket Sales and Service teams to coordinate sales efforts
Project manage and maintain a paid media calendar, internal asset development and asset trafficking to various media vendors
Collaborate with graphics, video and photography team to produce quality create and content to ensure advertising material is engaging and specific to targeted audiences
Monitor key trends across marketing and digital outlets and provide strategic insights based on those findings
Assist in preparing pitches for the research and strategic planning projects
Assist in preparing sales pitches for the marketing and sponsorship sales teams
Assist with other duties as assigned

Qualifications:

Bachelor’s degree in marketing, advertising, business, communications, marketing or equivalent degree/experience
Working knowledge and experience with Facebook/Instagram, Twitter, and LinkedIn ad platforms
Extremely proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook
Understanding of conversion tracking and pixels
Experience with Google AdWords, Bing Ads, Google Display Network, Google Tag Manager, Google Analytics and Adobe Analytics is preferred
Comfortable working on a small team in a fast-paced competitive environment
Strong work ethic and outstanding attention to detail
Highly organized with ability to independently manage multiple projects simultaneously
Experience working in a fast-paced environment with the ability to meet deadlines, multi-task and prioritize

NO PHONE CALLS OR EMAILS, PLEASE. Unfortunately, we are unable to update candidates on the status of their applications. Those selected for further consideration will be contacted by someone from the Tennessee Titans.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Tennessee Titans

Tennessee Titans is an American football team based in Nashville, Tennessee.

Size: 1-10 employees

Year Founded: 1959

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