About the job

This role is remote, with one required visit to your designated home office per quarter.

Remote option is available for employees located in the following states: NY, NJ, CT, MA, PA, MD, TX, WV, GA, FL, LA, MI, IA, IN, IL, MI, CO, NV, AZ, Washington D.C. (States subject to change at any time)

Home Office: Jersey City, NJ

With William Hill now a part of Caesars Entertainment, we plan to lead the pack by delivering products our customers love to use! As Caesars/William Hill, we operate sports betting in 18 U.S. jurisdictions and have partnerships with the biggest leagues and media companies in the country including, the NFL, MLB, NBA, NHL, ESPN, and CBS Sports. Marking a major milestone in American sports history, we opened the first-ever sports betting venue within a professional United States sports facility, the William Hill Sportsbook at the Capital One Arena in Washington D.C. Partnerships like this are positioning our business to skyrocket as sports betting continues to expand across the country and our customers get a taste of the action.

On the Technology side, we’ve built an entire sports betting and iGaming platform from the ground up in less than 3 years. Through continuous improvement and data-informed product development, we are adding features so that our customers have the best product experience in the market. Our Product Technology team is comprised of the brightest minds in Tech, and our culture of autonomy and decisiveness gives the team the freedom to deliver without constantly seeking permission to take action. We chart our own path and innovate as we create the next generation of products. We’re looking for like-minded superstars that want to work with the best of the best and join the biggest name in sports betting and iGaming as we take over the U.S. market!

What You’ll Do

• Be part of one of our Martech teams, driving marketing and business data analytics
• Manage the integration processes to third-party marketing tools and first party mobile and web apps, collect relevant data to a centralized data hub and assimilate ML algorithms on top of the data in order to provide actionable insights for the business in general and the marketing department in particular.
• Be part of a team effort to drive conversion and engagement up using data driven decisions, including A/B testing, metric analysis and data correlation.
• Own and maintain the Jira ticket backlog, managing ticket quality, making sure developers can perform the work using those tickets and fallowing ticket status from start to finish to ensure the right things are being worked on
• You will work in an agile environment, where you’ll need to create sprint measuring tools using Jira dashboards to provide a holistic picture of the state of the sprint, team velocity and overall progress.
• Help determine which metrics and parameters we need to track and how are we going to track those throughout our websites, landing pages, products and engines.

What You’ll Need

• A customer-first mindset. You have a deep empathy for our customers, coupled with an approach to solving problems for them within our digital product landscape. Own the Customer's visual experience
• MarTech experience in one or more of the following areas is required: Conversion growth (SEO, A/B testing, PPC, campaign adaptation, retargeting), third party marketing tools (Appsflyer, Marketo, Airship, GA, FB campaign, DFM, etc.), marketing data analysis using ML algorithms to drive proactive actions
• Software development or data analytics experience is a plus
• 3+ years’ experience developing successful digital products across various platforms including web, apps and connected devices
• Experience within the digital publishing industry on consumer facing products is a plus.
• Proven result-oriented leader that has an ability to get things done
• You have a demonstrated track record of leading large-scale products from conception through completion
• You have demonstrated an ability for being detail-oriented, self-motivated and promoting follow-through for yourself and your peers
• A deep understanding of data. You are always looking to better understand our fans and find opportunities to serve them through both qualitative and quantitative insight and practical usage of data.
• An ability to establish and manage projects. Develop and maintain product roadmap. You can create initiatives against a set of key metrics and goals
• Ability to lead. You have the ability to influence across different organizations and align cross-functional teams on common goals.
• You maintain a strong knowledge of product development techniques, including agile methodologies. You can write user stories, technical requirements and well thought out use cases. An ability to prototype your ideas is a plus

Essential Functions/Exposures

• Must be able to sit for extended periods of time
• Must be able to type and talk on the phone for extended periods of time