Blue Wire: About Us 

Blue Wire is an audio-centric sports media brand reaching millions of listeners through 200+ podcasts with influencers, journalists, athletes, pro teams, and fans. Founded in August 2018, the company has grown from a cluster of regional podcasts to one of the largest sports audio providers on the internet. Our current work spans audio and video production and provides for full-service marketing, monetization, and distribution services for our owned IP. In September of 2021 Blue Wire opened a state-of-the-art content studio on the floor of Wynn Las Vegas, which is a strategic partner of the company.

Position Overview: 

Blue Wire seeks a Vice President of Marketing to lead the promotion of our owned-and-operated IP, network shows, third party partnerships, and company branding. This role will report to the Chief Operating Officer and set the strategy for all aspects of company, brand, audio, video, digital, and social marketing as well as our art department.

Blue Wire strives to be a market leader in the advancement of diverse voices and viewpoints and this role will set the tone for that charge. Additionally, as our network and IP library grow, we require a data-driven approach to ensure we are expanding our audience reach while maintaining our brand position.

Responsibilities include, but are not limited to:

• Develop and manage 360-degree marketing campaigns to promote various concurrent projects from messaging and creative development to execution and post-campaign recaps
• Establish trackable metrics per project to ensure project KPIs are reached and can be compared between each for usable analysis
• Be a willing partner across Blue Wire’s various divisions and be a willing voice in leadership
• Lead all aspects of promotion including paid media, third party promotions, social, and channel planning to ensure team-wide collaboration
• Ensure content aligns with intended audiences, marketing strategies, and standards
• Identify optimal distribution tactics and opportunities
• Develop an audience targeting strategy rooted in both data and logic
• Build scalable playbooks that can be the foundation for multiple projects – strive to be both original and efficient

Qualifications:

• Bachelor’s Degree
• Minimum 7 years overall work experience, preferably in content marketing, sports, or entertainment
• Experience managing a large-scale budget
• Experience growing a team and setting a workforce strategy for expansion
• Expertise of modern content marketing principles including experience in digital video
• A data-driven approach to marketing, with experience analyzing and reviewing results
• Ability to partner and manage multiple properties, stakeholders, and frequently changing goalposts
• Strong communication and interpersonal skills with a high tolerance for ambiguity
• Proven project management and analytical skills required