About the job
CRM ANALYST – LIFECYCLE & AUTOMATION
PointsBet (ASX: PBH) is a digital sports betting and technology company. We are dedicated to bringing the fastest betting experience in the world to sports lovers across the United States.
We are currently looking for a CRM Analyst to join our Denver based team. As a CRM Analyst you will report to the Director of Marketing Automation and will play an integral role in supporting PointsBet’s continued growth and success.
ABOUT POINTSBET
We provide an opportunity for our people – our most powerful and irreplaceable resources – to work in an environment that is rewarding, fun, challenging, and an instrument for both personal and professional growth as PointsBet continues to become a major force in the newly legalized US Sports Betting market.
PointsBet is a sports betting operator that sits in the very rare position of owning and controlling its technology end to end. Our proprietary platform and our commitment to an in-house approach powers unrivalled innovation and personalized experiences that our customers cannot get anywhere else.
Our partnerships with leading sports organizations, teams and franchises provides both our customers and team members with unique sporting experience:
· Official and Exclusive Sports Betting Partner of the Denver Nuggets (NBA), Colorado Avalanche (NHL) and their home venue, Ball Arena
· Official Gaming Partner of the Detroit Tigers (MLB)
· Official Gaming Partner of the Detroit Red Wings (NHL) and Little Caesars Arena
· Proud Sports Betting Partner of the Detroit Pistons (NBA)
· Official Sponsor of the Indiana Pacers (NBA)
· Authorized Betting Operator of the National Basketball Association (NBA)
· Authorized Gaming Operator of Major League Baseball (MLB)
· Official Betting Operator of the PGA TOUR
· Official Sports Betting Partner of the National Hockey League (NHL)
· Official Betting Partner of LaLiga North America
· Exclusive, Official Partner of University of Colorado Buffaloes
As we continue to take the sports betting world by storm, we will continue to bring our proprietary and best-in-market technology, modernized and premium brand mentality, expert trading practices and proven growth marketing strategies to emerging sports betting markets.
Bet on us – there is no greater time than now to join the PointsBet family!
WHAT YOU WILL OWN
- Accountable for the day to day creation, monitoring and optimization of all Sports automated journeys & campaigns
- Work with the wider Online Sportsbook team to identify opportunities to convert, retain and extend customer lifetimes with PointsBet creating a range of automated communications (from onboarding, to churn prevention, reactivation & welcome back)
- Be comfortable designing A/B tests in conjunction with our analytics team and owning deployment of those tests end to end
- Provide campaigns analysis and produce campaign reports for Management demonstrating engagement and overall performance from the journeys and campaigns you deploy
- Manage our relationship and strategy with an outbound call team ensuring we are contacting the right customers at the right time with the right messaging
- Work with the Marketing Automation Director to continue to develop the lifecycle roadmap based on learnings from current campaigns or industry experience
- Build automated and ad-hoc campaigns from scratch with a focus on personalization
- Be comfortable with CRM Segmentation – ensuring we are contacting the right customers with the right messaging
- Understand customer behaviors and work on real time triggers so we can deploy experiences for customers in the moments that matter
- Collaborate with other marketing team leads to ensure company-level and personalized messages reach PointsBet customers across social platform and digital marketing channels
- Multi-task across multiple projects and marketing campaigns, using existing tools and communication skills to manage project information and deliverables
SKILLS WE SEEK
- 2+ years of Customer Lifecycle, Marketing Automation, or E-commerce marketing experience ideally with a high-tech company
- Strong HTML experience
- Experience designing email templates and ensuring teams are following best practices in comms creation, copy writing and QA
- Outstanding analytical skills
- Experience using a CRM tool and journey builder functionality (Braze experience a PLUS)
- Experience defining success metrics and delivering on key KPI targets
- Passionate understanding of CRM and proven analytical ability with applied learning
- Strong work ethic. Is accountable, works smart and pushes self and others for results
- Relates and works cooperatively with people across levels, functions, culture, and geography to achieve shared goals
- Excellent communication skills, both written and verbal and is effective in a variety of communication settings i.e. one to one, small and large groups, and among diverse styles and position levels
- Innovative and comes up with useful ideas that are new, better, or unique
- Learns quickly. Takes on the challenge of unfamiliar tasks
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Willingness to work some nights and weekends during busy periods of the sports calendar
WHAT WE OFFER
- Company paid medical plan for employees and dependents
- Dental and Vision
- 401(k) with a generous match
- Bonus program
- Medical and Commuter Flexible Spending Accounts (FSA)
- Paid Time Off and 10 paid holidays
- Conveniently located in Downtown Denver just 3 blocks from Union Station
PointsBet is dedicated to a culture of high performance and ensuring our employees are setup to deliver their best. We offer a fast-paced, dynamic work environment where emphasis is placed on our most important asset: our people. If you are driven and in search of a new opportunity that values people, creativity, opportunity, results, and a commitment to excellence then this is where you want to be!
PointsBet is an Equal Opportunity Employer
