Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EA Mobile has a diverse portfolio featuring original and licensed IP titles like FIFA Mobile, Star Wars Galaxy of Heroes, Design Home, APEX Mobile and Golf Clash.

As the Senior Director Mobile Product Marketing, you will lead a team of diverse product marketing to develop the best go-to-market strategies, collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, marketing leaders across User Acquisition, Creative, Research, Data, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Head of Mobile Growth

• Develop a Mobile Product Marketing framework and playbook across EA Mobile games
• Create and lead marketing strategies aligned with financial plans, product roadmaps and audience insights
• Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
• Lead team of product marketers to deliver impactful marketing campaigns
• Create data-driven marketing strategies to capture target audiences and increase market share
• Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals.
• Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
• Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
• Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
• Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Responsibilities:

• Develop a Mobile Product Marketing framework and playbook across EA Mobile games
• Create and lead marketing strategies aligned with financial plans, product roadmaps and audience insights
• Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
• Lead team of product marketers to deliver impactful marketing campaigns
• Create data-driven marketing strategies to capture target audiences and increase market share
• Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals.
• Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
• Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
• Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
• Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Qualifications

• BA/BS degree
• 10+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
• 5+ years leading a large, diverse and inclusive team of product marketers
• 5+ years collaborating with teams across product, marketing, brand, analytics and finance
• Communicate at all levels of an organization including executive management
• Advanced proficiency in PowerPoint

Values

We value living up to and iterating on our team culture. We invest time, care, and effort in your career growth, role evolution, and learning.

• Environment of Respect
• Fun
• Empathy
• Collaboration
• Transparency

We look forward to hearing from you!

Compensation and Benefits:

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

Base Salary Ranges:

• California (depending on location e.g. Los Angeles vs. Sacramento):

º $184,600 - $289,300

• Washington (depending on location e.g. Seattle vs. Spokane):

º $177,350 - $261,050

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity."

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.