Job Description: 

As the Digital Marketing Manager for Overwatch, this position will play a key role in setting and bringing our Global social strategy to life for the Overwatch franchise. This person will assist in creating and overseeing the global brand social strategy for Overwatch, collaborate regularly with our regional teams, agency partners, as well as consult and collaborate with departments across the organization. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated strategic prowess, and brought to life ideas rooted in data, platform standard processes, and marketing objectives. 

Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into new realms, so too should our social reach, engagement, and conversation. We are seeking a candidate who will help lead Overwatch into a new era through social media. 

This role will primarily work with the Sr Digital Marketing Manager, franchise teams, and agency partners. The ideal candidate will assist in optimizing the Overwatch franchise global social strategy, developing creative playbooks, and key presentations to further the franchise's approach to social media. 

This position requires experience developing and implementing a strategic approach to social platforms for a major title or brand, team, or agency leadership, in addition to familiarity with influencers and engaging with players and fans. 

In addition to knowledge of and passion for the Overwatch universe, the ideal candidate will be an expert in digital marketing, knowledgeable about the gaming space, and a proactive self-starter who is constantly looking to innovate supporting franchise and marketing goals. 

Responsibilities: 

• Support and implement our Overwatch franchise global social strategy, including, but not limited to: Twitter, Instagram, YouTube, TikTok, Facebook, and Twitch. 
• Oversee the editorial calendar and lead on publishing content to Overwatch social media channels day to day 
• Play a key role in social strategic and creative ideation, help manage production, and ensure executional success among internal and external creative teams 
• Assist in managing Overwatch social media channels 
• Partner with internal creative teams and manage an external agency team 
• Assist in relationships with social media platforms and digital partners 
• Assist with real time publishing and engagement day to day and during real time activations and live events 
• Listen and respond to players on our owned channels 
• Work effectively with internal cross-functional teams including Product Marketing, Brand Marketing, Growth Marketing, Public Relations, Events, and more. 
• Drive weekly social media reporting, insights, and delivery through the use of analytics and CMS tools, including Sprinklr, Tubular, and Native Analytics 
• Apply takeaways to inform and support the creative approach to reach critical metrics across platforms and campaigns 

Requirements: 

• 5+ years experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer 
• Self-starter mentality and track-record for inventive social ideas 
• Proficiency in collaborating within a large organization and 3rd party agencies/partners Highly organized with outstanding attention to detail 
• Experience in providing creative feedback for social content 
• Passion for entertainment, social media, youth culture, gaming and the Overwatch brand Excellent verbal, organizational, and technology skills 
• Knowledge of the latest platforms and technologies and desire to see opportunities for strategic brand involvement 
• Understanding of brand strategy and ability to write persuasive POVS 
• Expert knowledge of key social platforms (Instagram, TikTok, Twitter) and associated analytics programs and tools like - Sprinklr, Tubular 
• PLUS: Candidate with live service gaming experience 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.