Digital Marketing Analyst

Job Details

Description

The Miami HEAT is hiring a Digital Marketing Analyst to join the performance marketing team! The ideal candidate is a self-starter and problem-solver who thrives in a collaborative team environment. Daily tasks of this role include supervising and analyzing campaign KPIs across digital channels, crafting data visualizations, and presenting insights and findings to channel owners and strategists.

Job Responsibilities

• Track, report, and analyze the performance of marketing activities across ecommerce merchandise sales, ticket sales, and lead generation efforts
• Evaluate online customer behavior and provide insights and recommendations for improving the customer journey and marketing strategies
• Build reports, KPI dashboards, and data visualizations to chart performance and growth
• Implement and coordinate tagging and tracking across channels
• Provide insights on campaigns, content, and corporate client results across web properties: HEAT.com, MiamiHEATStore.com, and FTXArena.com

Desired Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications and Requirements

• 2+ years relevant experience as a Marketing Analyst or similar role
• Expertise with Google Analytics and Google Tag Manager
• Basic proficiency with JavaScript
• Strong analytical skills and eye for business
• Highly organized, strong communication and presentation skills
• Proven track record in handling concurrent projects with attention to detail and accuracy

Successful candidate(s) will be required to comply with The HEAT Group Vaccination Policy.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP