Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

• Serve as the internal agent for USTA CT business teams and lead the development of player marketing plans for USTA programs and associated products
• Develop and nurture customer journeys for all segments of players and ensure coordination across CT marketing to lead key connection points between players and providers
• Recommend strategies for acquisition and retention of tennis consumers through engagement with the goal of collecting data to increase USTA program and digital product adoption as well as manage and drive USTA paid memberships (consumer). This includes developing and implementing full-year marketing plans, inclusive of:
• Developing campaigns
• Leading direct marketing plans
• Managing promotional offers and upsells
• Email campaigns as a primary channel
• Collateral development
• Develop event activations to support USTA initiatives as needed
• Establish critical metrics against every campaign and ensure they ladder to broader organization goals – develop measurement and analytics plan with internal analyst teams
• Participation with USTA volunteer network and annual meeting as dictated by the business
• Manage budgets for all consumer marketing and activation efforts

Who You Are

• Bachelor’s degree in business, marketing or communications 
• A minimum of 5+ years experience in marketing, advertising (including digital), promotions and media planning with strong experience in digital
• CRM experience a plus
• Experience in sports and entertainment a plus
• Strong strategic thinker and self-starter
• Strong written and oral communications communication skills, email marketing experience a plus
• Position is exempt
• This position is designated as "hybrid/flex" and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time.
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What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position $80,000 to $95,000/yr. Any additional pay or benefits a person may qualify for, are not included in this range. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.