If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

 

 

The Director of Digital Marketing role is focused on developing and implementing digital media strategies across existing and new channels to accelerate growth through qualified traffic, leads, and acquisition.  You will be laser-focused on campaign optimization and delivering measurable results while also continually innovating Hydrow's digital marketing playbook.  You will be responsible for driving double-digit YoY revenue growth for the DTC business by strategically scaling an array of digital marketing channels and building a best in class digital media practice. 

WHAT YOU’LL ACCOMPLISH

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• Assess existing channel performance and create a "low-hanging fruit" list of optimizations and tests
• Develop a point of view of budget allocation and the required marketing mix to reach revenue targets
• Define the KPIs each respective digital channel should be held to as well as relevant benchmarks

• Create a FY23 roadmap for channel investment and media mix
• Build and maintain a report, of channel performance across various KPIs
• Execute five significant a/b tests on either new or existing digital channels
• Launch 1-2 new digital channels with platform specific creative
• Begin building out the Digital Marketing team

• Launch 2-4 new digital channels with platform specific creative
• Collaborate with the Brand team to optimize brand vs evergreen campaign cadence
• Decrease Performance CPA by 20% YoY by optimizing bids, targeting, and creative

• Oversee, manage and maximize returns on all paid media initiatives across Instagram, Facebook, Google, Shopping, Display, programmatic, and other digital media campaigns
• Oversee performance tracking and calibration on a daily basis to drive decision making around budget allocations and forecasts and ensure that spend is appropriately allocated to tactics with optimal returns and efficiency 
• Own the holistic view of our digital  media efforts defining clear KPIs across the marketing funnel that enable the team to clearly gauge investment effectiveness
• Test and grow new acquisition channels and activities to improve overall marketing sales and efficiency.  You will cultivate a culture of innovation, constant optimization and testing.  
• Partner with internal marketing team members to develop strong messaging and story-telling and to create new campaigns and achieve desired campaign goals 
• Manage relationships with key external partners including media, agencies, and martech vendors
• Establish cross-functional relationships across Brand, Creative, Data & Analytics, Product, Finance, Operations and Member Services  to ensure successful rollout of paid media strategies and campaigns

WHO YOU ARE

• Technical Knowledge: You have a proven track-record of developing marketing strategies, executing, measuring, and delivering on performance targets and a love for optimizing results. You have extensive knowledge of Google Ads, Google Analytics,, Facebook Ad Manager, , programmatic media, etc. You have the ability to concept and implement A/B tests on creative, ad copy, and targeting. Experience working in B2C or subscription marketing is preferred.
• Analytical / Quantitative Skills: You are data and analytics obsessed - ability to quickly develop, measure and optimize marketing programs against quantitative frameworks. 
• Organization and planning: Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Communication: You have strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiatives.
• Collaboration: You have a strong work ethic and a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment. 

REPORTS TO: VP of Growth & eCommerce

 

 

Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.

 

Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction

 

Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together. 

 

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

 

Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

 

* COVID-19 Vaccination Policy: Hydrow requires anyone working onsite to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is requested, reviewed, and approved.

 

By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information.