About the job

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. Through our partnership with Barstool Sports, we are hoping to continue to launch our online sportsbook and icasino across the US. We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win!

Absolute Games is a fast-growing mobile games publisher, a part of Penn Interactive. We have huge ambitions to grow and are looking for a Sr. Manager, User Acquisition to join our growing team.

At Absolute games, we work hard but have fun doing it. We won’t work for the sake of work. We see ourselves as friendly and supportive, and we value the long-term relationships we form with our fellow team members and players. We love what we do, who we work with, and we want to keep it that way!

We are looking for a hands-on Sr. Manager, User Acquisition to take us to the next level. You will get to shape and lead our marketing team through a mix of data analysis, campaign management, and team leadership. You will be responsible for growing the division’s user-base across its portfolio of mobile games.

Your Daily Responsibilities Include

• Develop and execute innovative growth strategies to grow our member base s
• Lead acquisition strategies and optimize ROI across all acquisition channels.
• Develop insights and data-driven acquisition strategies across the most important audiences.
• Oversee the marketing budget and the forecasting process
• Brief and collaborate with external 3rd party creative teams on content development to support growth marketing initiatives.
• Define and execute the ad monetization strategy along with ASO efforts.
• Build high trust and maintain strong relationships with stakeholders and partners, including senior leaders, across the company.
• Perform SWOT and competitor analysis on interactive Ads, marketing campaigns, and mobile games
• Understand the impact of App Store Optimization (ASO) on ranking and conversion metrics of the title, set a strategy to drive results
• Measure ROI for each marketing channel both globally and regionally, report on results, and develop strategies to maximize return
• Share performance results regularly with the executive leadership team
• Manage the Customer Experience team that is interacting with our community daily

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• At least 3 years of professional experience in Mobile Game User Acquisition.
• Experience working with P&Ls and defining financial key performance indicator
• Experience managing digital marketing campaigns via Google Adwords, Facebook Business Manager, etc.
• Deep knowledge of the mobile advertising space and its channels
• Extra Credit: Experience running user acquisition specifically for Social Casino or Casual Mobile Games.
• Strong analytical skills and evidence of making data driven decisions
• Familiarity with Marketing Automation platforms
• Proven track record of working effectively with cross-functional teams and across all levels of the organization
• Excellent written and verbal communication skills including the ability to effectively present and share information across the organization

Supervisory Responsibilities

This job has supervisory responsibilities.

Location

This position will be 100% remote based.

Language Skills

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.

Reasoning Ability

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Certificates, Licenses, Registrations

Position requires licensing in applicable states that PI operates, which is subject to change.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

The employee must regularly lift and/or move up to 10 pounds , frequently lift and/or move up to 25 pounds , and occasionally lift and/or move up to 50 pounds , and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

Travel Requirements

This position is expected to travel 0-5 % of the time.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Something to leave you with

• Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our team members stay healthy and safe. Some of our competitive benefits include:
• Flexible paid time off options and holiday time
• A multi-carrier marketplace that has a wide array of medical, dental, and vision insurance options
• 401K saving & matching program
• Collaborate and flexible working environments