MLS Media’s Digital Team oversees the League’s digital footprint including MLSsoccer.com, the MLS App, podcasts, newsletters/email and beyond.  As part of the Media Digital team, MLS is looking for a dedicated individual to help own and revamp the League’s digital platform strategy across the MLS digital footprint to grow our contactable audience base and power a connected digital fan experience. This exciting new role will help market the League to new and existing fans while showcasing the burgeoning talent and atmosphere in MLS, partnering cross-functionally to create momentum for the MLS brand and business. 

• Oversee and implement the strategic vision for Major League Soccer’s owned digital platforms working cross-functionally with earned and paid and other internal key collaborators to create a connected ecosystem of digital content, experiences and partnerships
• Develop and implement a successful yearly strategic plan, driven by a mix of audience data and creativity, while promoting cross-functional collaboration to activate this plan.
• Partnering closely with MLS Media leadership, serve a point role in creating cross-functional connection and long-term digital strategy to support MLS Season Pass - MLS’ Apple TV+ platform for match streaming and programmed content.
• Help lead further integration into Apple’s digital ecosystem.
• Own the strategy and execution of annual digital campaign plans across the League’s digital ecosystem, partnering cross-functionally on key moments, partnerships, data strategy, ecommerce and League initiatives to produce collaborative plans.
• In partnership with the VP of Digital, revise MLS Digital’s yearly planning and governance process. Champion digital marketing across the League as a connector and driver of change.
• Drive accountability through clear, consistent metrics aligned to brand and business needs.
• Oversee and develop a team, including leading our Digital Club Services team which is the digital consultative arm serving each MLS club, creating connection back to the League and promoting digital excellence.
• Effectively manage an independent budget with clear performance accountability.
• Coordinate appropriate check-ins for digital marketing campaigns across the League and aggregating from Clubs for greater visibility.
• Partner closely with emerging media, gaming and similar teams to create connective tissue within the entire digital fan experience.
• Represent MLS Digital and collaborate on the development of event-specific content, engagement opportunities and coverage plans for Major League Soccer’s tentpole events such as MLS SuperDraft, MLS is Back, MLS All-Star Game, MLS Cup Playoffs and MLS Cup.
• Manage a team of direct reports inclusive of MLS Digital Strategists, Digital Club Services and future platform teams.
• Accomplish team results by communicating job expectations and managing the Performance Management process:
  • Plan, monitor and review performance
  • Coach and counsel employees
  • Develop and implement department procedures and productivity standards and reinforce Company policies
  • Develop personal growth for employees

• Bachelor’s Degree; Master’s Degree a plus.
• 10+ years’ experience in a digital strategy, integrated marketing and/or media; preferably within an internal brand environment. Direct experience supporting both brand and business initiatives through digital channels.
• 3+ years’ experience in team management across varying levels of marketing and/or digital professionals.
• Experience working in sports, or adjacent, is required.

Required Skills

• A passion for digital marketing and a demonstrated track record of delivering world class strategy and executions for global audiences.
• Understanding of the current trends in digital use, technology and media. Perspective on how users engage across an ecosystem of owned, earned and paid content and experiences.
• Solid understanding of the world of soccer; bonus points for the world of Major League Soccer.
• Experience creating year-long digital strategy plans, with budget prioritization.
• Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing, to build culture and collaboration in a matrixed environment.
• Commitment to building a positive, empathetic team culture that values individuals and promotes inclusivity.
• High-level of commitment to a quality work product and organizational ethics, integrity and compliance.
• Demonstrated decision making and problem-solving skills; solutions oriented.
• An eye for details with the ability to multi-task and meet deadlines with minimal supervision.
• Highly organized with excellent project coordination and project management skills.
• Capable of working in a fast-paced environment. Flexible and able to adapt to changes when necessary.
• Proficient in both Apple and Microsoft productivity suites, with a strong command on visual presentation principles.
• Ability to travel and working non-traditional hours, including evenings, weekends and holidays are required.

Total Rewards

Starting Base Salary: $145,000 – $185,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

•  Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
• Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
• Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.