Description

Callaway Golf is a leader in total performance, premium golf equipment and active lifestyle products while also being a great place to work! We are passionate and push the limits of innovation. We dare to be great while acting with integrity and respect. We stay hungry, yet humble. All while having fun and making golf enjoyable for everyone!

Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission.

JOB OVERVIEW

The Product Marketing Manager plans, develops and implements marketing and communication programs for assigned categories. Incumbent designs and executes effective marketing programs to create demand and maximize market share and sell-through. Develops ideas and programs for product launches to generate buzz and maximize product exposure. Incumbent serves as the “product champion” for their assigned product categories.

ROLES AND RESPONSIBILITIES

• Create and maintain the long-range product plan for assigned categories (Golf Ball, Package Sets, and Limited-Edition Product Development) in conjunction with Category Director (Line Manager) and executive management.
• Champion the ‘Go-to-Market’ launch plans for each essential product category, including:
  • Product technical positioning and marketing message efforts for each product
  • Manage and develop all consumer-facing messaging, content, and materials (including Packaging) to support the product line throughout the product lifecycle
  • Create Product Marketing Briefs for critical sales and marketing teams on product positioning and key technologies
  • Ensure all assets are distributed in a strategic and timely manner to support product launches
• Develop and maintain the sales cycle cadence for each SKU throughout the life of the product:
  • Responsible for: Pre-line dates, tour launch dates, sales intro dates, marketing press release dates, PAR dates, promo plans
• Partner with R&D, Program Management, and Sales to develop products and bring them to market, providing input on components, pricing, margins, and branding. May play a different role by-product assigned from leading to supporting.
• Partner with the DTC Digital team to identify and create a pipeline of Limited Edition products for sale via our CallawayGolf.com website to drive additional traffic, revenue, and consumer loyalty via our direct platform.
• Work closely with relevant partners to identify and create relevant Limited Edition product collaborations for sale predominantly via our DTC platform (with further opportunity in corporate and tournament markets).
• Maintain detailed Market Share data for assigned product categories, and seek market growth opportunities
• Present the product line and critical product stories as needed with marketing, sales, customers, consumers, and media partners.
• Develop content and marketing ideas for assigned product lines and works closely with the Callaway Media Productions team to execute.
• Assist with creating sales meeting and Pre-Line materials to include binder pages, slides, and training documents.
• Assist in distributing communications to internal groups (Sales, Sr Management, etc.) and, in some cases, external agencies and media partners.
• Project manage the flow of assigned project needs to ensure delivery of all critical deadlines.
• Other duties as assigned.

TECHNICAL COMPETENCIES

• Deep understanding of product and marketing of consumer goods.
• Strong organizational skills with a high level of attention to detail.
• Demonstrate strong verbal and written communication skills and be able to relate to all levels of employees and customers.
• Deep golf product knowledge and passion for learning about product technical features, specifications, and offerings.
• Strategic thinker with strong problem-solving skills.
• Ability to prioritize and multi-task in a fast-paced environment.
• Ability to manage detailed project plans with accuracy.
• Ability to analyze data/trends to make informed recommendations and decisions.
• Ability to drive to meet assigned deadlines.
• Self-motivated and enthusiastic team player.
• Working knowledge of office software products (MS Windows, Word, Excel, PowerPoint).
• Knowledge of Adobe Creative Suite a plus.

EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent required. MBA is a plus.
• Minimum six years of experience in marketing/communications or related experience preferred.
• Detailed knowledge of golf equipment and passion for the sport required.
• Experience in the Corporate and tournament channels a plus.

 Topgolf Callaway Brands Corp. is an Equal Opportunity Employer.

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