YOUR MISSION
- Write creative briefs for internal and external creatives to execute
- Brainstorm creative content for social and digital media use (i.e. TikTok, Instagram, YouTube etc).
- Ideate creative executions for PUMA campaigns and social around shoe releases, apparel drops, events, celebrities, influencers, athletes, etc.
- Independently manage multiple projects within quick timelines from brainstorming to post-production
- Evaluate creative to provide actionable feedback that improves overall work
- Think strategically about creative content and how to best leverage existing and emerging platforms
- Partner with internal stakeholders to support ongoing PUMA campaign content planning and strategy across Sportstyle, Hoops, and Run-Train
- Use analytics to inform content making decisions
- Identify top content creators and creative agencies for PUMA to work with
- Work collaboratively with project stakeholders to develop creative concepts and effective rollout plans
- Stay up to date on digital & social media content trends