About the job

The Senior Director Marketing, ESPN Fantasy Sports/Betting will lead the strategy development and marketing plans supporting ESPN’s sports betting and fantasy products and properties.

Responsibilities :

• The Senior Director will be responsible for leading ESPN’s fantasy sports and sports betting product marketing - will develop the marketing strategies and campaigns that support these products.
• Will work closely with the sports betting and fantasy product teams to lead the development of a yearlong marketing strategy and plan that drives players to our games and bettors to our sports betting initiatives.
• Will create the vision, lay out the objectives, and lead the execution of marketing plans that support our fantasy and betting products
• Will lead day-to-day collaboration with our external creative agency in developing the positioning and creative campaigns that launch and support the brand
• Will lead collaboration with external partners to understand best practices for user acquisition and retention of customers
• Will develop a marketing plan that moves customers within the ESPN fantasy/betting ecosystem
• Will lead work with internal groups to gain executive alignment and educate the company about our plans and campaigns
• Will work closely with Communications team to align messaging and timing of marketing campaigns in the press (both trade and consumer)
• Will lead a team that focuses on Fantasy and Betting as their primary focus
  
  

Basic Qualifications :

• Minimum of 10 years of experience working in media/sports marketing
• Minimum of 5 years of experience in digital media/sports marketing
• Multiple years experience working in the sports betting industry
• Passion for sports, fantasy sports and sports betting
• Avid consumer of media
• Interest in the changing landscape of sports media and gambling legislation countrywide
• Experience in social media marketing
• Experience in acquisition marketing
• Has led marketing projects that include but are not limited to:
• Category analysis
• Audience analysis
• Competitive Analysis
• SWOT Analysis
• Launching of brands
• Comfortable analyzing data in collaboration with research and business development teams
  
  

Required Education :

• Bachelor’s degree, with a focus on marketing
  
  

Preferred Education :

• Master’s in Business Administration, with a focus on marketing
  
  

939781BR