The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives, reporting directly to the Director, Marketing. Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's global strategies.
Areas that play to your strengths
All the responsibilities we'll trust you with:
ATHLETES AND INFLUENCERS
Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent
EVENT INITIATIVES & PROJECTS
Influence and lead the annual Region Sports Marketing Business Plan Lead the project management and execution of local Red Bull Sports Marketing events Use knowledge of local sports scenes and sports landscape to inform development of new event concepts Oversee regional Sports Marketing resources and budget to maximize the impact of local events. Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events
GAMING
Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community. Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
COLLABORATION & DISCOVERY
Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region Identify relevant branded and non-branded sports content and stories for our owned and shared media channels
PEOPLE MANAGEMENT
Find and hire the right people to lead regional Sports Marketing projects Manage direct reports towards annual regional goals Promote a culture by focusing on individual, strengths-based development Identify and train employees for succession opportunities Provide direct and productive feedback to help maintain quality performance Create a culture that rewards effort and execution following Red Bull's values
Your areas of knowledge and expertise
that matter most for this role:
- 6+ years of experience in Marketing with a focus on sports, athletes, and consumers
- An understanding of traditional and non-traditional brand marketing strategies
- Knowledge of and experience identifying several sports trends and scenes on a regional and national level
- Manage collaborative projects from brainstorming through execution
- Large budget management
- Knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
- A history of coaching, leading, and influencing to foster a collaborative and creative environment
The base salary range for this position is $136K to $152K + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
