We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.
This Senior Product Marketing Manager will play an important role within EA’s Mobile Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams. This PMM will report to the Sr. Director of Product Marketing. This role is remote.
Responsibilities:
- Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
- Conduct market research and translate insights to inform the roadmap and marketing strategies.
- Act as a strategic marketing partner and voice of the player to studio leadership throughout the product lifecycle.
- Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
- Lead the cross-functional team and agencies (creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
- Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
- Work with Creative team on marketing asset development.
- Collaborate with Analytics to build accountability (targets, experiments).
- Produce campaign post-mortems to highlight insights for Growth & Studio team
- Partner with finance and operations on budget management for brand programs
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
- Work in partnership with ASO to test and implement improvements across app stores.
Qualifications:
- Bachelor’s Degree or equivalent in business or related field
- 5+ years of experience in mobile marketing, product marketing, or brand marketing
- Analytical marketer who can translate data into actionable insights
- Experience managing a cross-functional team
- Integrated Marketing experience including paid, owned, and organic channels.
- Strong project management skills
- Experience with influencer marketing
COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
