Data Analyst - International Media

 

 

The Best Players Need the Best People.

 

This position contributes to the data & analytics area of International Media. This position will turn data into information and visualizations, develop KPIs, and extract key insights from information using advanced analytics and predictive modeling techniques to enable business teams to turn data into actionable decisions. The role also contributes to supporting our media deals and interacts with partners to assist media and marketing strategies to drive fan-base growth and golf participation outside the U.S.

 

 

QUALIFICATIONS

• Bachelor's degree in Finance, Economics, Mathematics, Statistics, Computer Science, or related field

• Three years related experience required with at least one year analytics experience including experience with databases, BI, reporting and media analytics

• Experience with dashboard and reporting software (Tableau, Qlik, etc.), data programming language (SAS, R, Python, and/or SQL) and digital analysis tools and platforms (Google Analytics, Adobe Analytics, Social Media Platforms)

• Strong communication and cross-cultural skills and ability to present data to a non-technical audience

• Advanced level Microsoft Office (Word, Excel, PowerPoint) skills

• Experience with international business and media a plus

• Excellent teamwork skills and the ability to work in a matrix organization that spans multiple offices in different time zones

• Strong work ethic with an ability to lead projects and develop ideas independently

• Integrity befitting PGA TOUR’s high standards

 

RESPONSIBILITIES/DUTIES

• Work with VP, International Media and VP, Data Science to measure performance and develop KPI’s across all media deals ex-US, including OTT platform growth, linear & digital ratings

• Create International Media Dashboard for tracking of the International OTT platform, linear & digital ratings, and results

• Develop BI reports highlighting KPIs, advanced analytics and identify potential significant patterns related to product engagement

• Assist with data modeling

• Collaborate across departments for regular reporting on the international impact of short form content, live tournament coverage and international player wins

• Understand business processes, underlying data and reporting needs

• Support the analysis, design, development, and implementation of new reporting requirements and KPIs

• Document technical specifications, data models, process flows, requirements, and solutions

• Work with data architects and engineers to define report performance

• Collaborate with delivery and technical team members on design and development of solutions

• Conduct data analysis in support of ETL and API development and other activities

• Work with management to prioritize business and information needs

• Collect and report on industry trends in media analytics and act as a subject matter expert for all media measurement issues

• Special projects or other duties as assigned