Head of Sports Marketing, Video Services
Culver City, CA
Expert · Full time
Posted 2 years ago
Head of Sports Marketing, Video Services
Culver City,California,United States
Marketing
The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Video Services marketing team is seeking an experienced and entrepreneurial individual to lead live sports marketing. This role will drive marketing strategy and end-to-end execution of campaigns that build sports fan awareness, growth and engagement for the Apple TV app. This leader will have an influential role across multiple internal cross-functional groups, league partners, teams & athletes to bring together all aspects of driving best-in-class customer experiences through marketing. This is a full-time position and is located in our Culver City, CA office.
Key Qualifications
- 15+ years of relevant sports marketing experience preferably in the video streaming space or major sports brands
- Experience in launching and leading full funnel integrated marketing campaigns, in partnership with multiple external and internal partners
- A strong record of designing and delivering efficient performance driven campaigns
- Strong presentation skills and experience crafting presentations for senior leadership
- Experience collaborating with league partners in joint campaigns, creative & approvals
- Real passion for and knowledge of the global sports industry & consumer trends
Description:
- Lead sports marketing planning, strategy & campaign execution including budgeting, KPIs, targeting, cross-functional briefing across Apple paid & owned channels and league partners. - Maximize partner marketing opportunities across the league, teams, players and partnerships. - Be the “voice” of sports across the larger marketing organization; excite and inspire internal teams to rally around a unified sports vision - Support development & cross-functional delivery of sports marketing campaigns that maximize acquisition and retention within the Apple TV app. - Apply a performance marketing lens when collaborating with multiple cross-functional teams to bring together all aspects of the customer’s lifecycle in the Apple TV app. - Provide & present timely updates to senior leadership on campaign status, key findings and performance metrics. - Inspire, lead and grow a team of highly skilled sports marketing strategists.
Education & Experience:
Bachelor’s degree required. Master’s degree preferred.
Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.
Size: 10,000+ employees
Funding Level: Public
Symbol: AAPL
Year Founded: 1976
Investors
Sequoia Capital
Apple
Microsoft
Matrix Partners
Berkshire Hathaway
Venrock
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