At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.

BE THE STRATEGY BEHIND THE GAME.

We are looking for an experienced Strategy & Insights Manager to join our team with a deep understanding of the social media landscape.  We are industry trailblazers that don’t just consume the stuff in our category, we define it. We are passionate about creating branded content and the people we make it with. Volume, speed, and agility are our hallmarks. To be successful in this role, you will need a keen ability to think strategically & conceptually, have a passion for building compelling content that connects with consumers, and an obsessive desire to ensure that your insights will generate effective results.

Sound good to you? Join us. 

WHAT YOU’LL DO AS A STRATEGY AND INSIGHTS MANAGER:

• Lead social listening and content audits, understanding audience sentiment, competitive brand activity and overall category trends

• Translate research (qualitative & quantitative), cultural trends and social media conversations into strategic direction and insights for cross functional teams to execute against

• Raise the bar on creative ideas; committed to delivering work that resonates, motivates consumers to engage and pushes the brand forward

• Collaborate cross functionally to drive content strategy, analyze results, identify opportunities and to optimize the creative output

• Actively involved with briefing in teams for ideation and facilitating workshops/brainstorms as needed

• Keep up with the latest industry trends, strategies, channel offerings and technologies in service of cultivating new ideas

 WHAT YOU’LL BRING:   

• Minimum 5 years of previous experience working in brand strategy, brand consultancies or social media agencies

• Extensive knowledge and mastery of social channel mechanics, best practices, and building engagement (YouTube, Twitter, Instagram, TikTok).

• Rich knowledge of Sports Betting, Daily Fantasy; comprehensive understanding of  iGaming and NFTs/web 3 are a bonus

• Experience using research tools such as Crimson Hexagon and MRI, and is able to select and mine appropriate resources efficiently to answer insight requests

• Ability to lead teams to perform at the best of their abilities via collaboration, persuasion, and facilitation

• Proven track record of effective and innovative work in the social media space

• Critical thinking under pressure and proactive problem solving approach with changing priorities in a fast-paced environment

• A culture vulture

This position can sit in either the Boston office or remote; however, this work is to be performed entirely outside of Colorado.
#LI-BG1 #LI-REMOTE

JOIN US!

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

READY TO BUILD WHAT’S NEXT? APPLY NOW.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.