Vice President, Sports Communications
New York City, NY
Expert · Full time
Posted 2 years ago
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FleishmanHillard, a leading global communications agency, has an immediate opening for a Managing Supervisor or Vice President (pending experience) to join our dynamic consumer practice in New York, focusing on sports communications and media relations. This position provides a fantastic opportunity for a seasoned communications professional with a background in and passion for sports communications and sports business to work with collaborative teams on communications strategy and campaigns, creative ideation, media relations, brand building, business development and content creation on behalf of our global clients.

This position would also join FH Sports, a team of more than 150 sports centric communications counselors in 40+ offices across the world that help shape the dialogue for a roster of top global brands.

At FleishmanHillard, we embrace challenges, think boldly, trust each other, and harness our talented worldwide network to provide the best in-class counsel to our roster of remarkable global clients. Are you ready to join the team? 

We recognize that diversity, equity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities.  

Responsibilities

  • Drive day-to-day activities for multiple client accounts, including media relations, content creation, and project management for sports sponsorship activations, product announcements, athlete/celebrity endorsements and other brand activations across consumer and vertical markets.
  • Build media relations strategy and execute, with a team, for our clients across a variety of media verticals, including sports, sports business, men’s and women’s lifestyle, fashion, culture, sneakers, entertainment, local market, and more.
  • Develop and maintain strong media relationships and pitch sophisticated ideas. Help shape client stories and messages with partners across media and platforms, with the goal of integrating clients into the broader news cycle and trending social conversations.
  • Provide proactive client counsel, insights, and recommendations for sponsorship activations, athletes, teams, leagues, national governing bodies, as well as celebrity endorsements.
  • Write and edit communications materials that capture relevant audiences and reflect an understanding of our clients’ businesses – ranging from internal to external documents, including pitches, plans, memos, research, written content, media materials, website and social media content, client correspondence, and collateral.
  • Deliver creative communications ideas that help global clients breakthrough a cluttered sports landscape.
  • Work with senior team members to bring new opportunities to our existing clients and contribute to new business proposals.

Qualifications

  • Minimum of 7-9 years of experience in developing and implementing communications programs specifically related to sports and major consumer brands and products.
  • Strong media relationships with tier 1 sports, sports business, men’s and women’s lifestyle, fashion, culture, sneakers, entertainment and local market outlets across traditional and emerging platforms, along with strong media strategy development skills.
  • Connected to sports culture, with a passion for trendspotting and keeping a pulse on emerging sports and lifestyle media and platforms.
  • Experience with sports sponsors, sports products, teams, leagues, and/or governing bodies is a requirement.
  • Background working with and booking athletes and/or celebrity spokespeople and securing coverage of client messaging.
  • Excellent writing capabilities and ability to develop strategic, comprehensive communications plans that apply creative tactics and use a variety of communication channels.
  • Ability to engage with and counsel senior level decision-makers across the client’s business and experience building relationships and working with diverse stakeholders effectively.
  • Understanding of integrated communications and content distribution across earned, social, owned and paid media platforms.
  • Multitasker, self-starter and proactive problem solver.
  • A strong team player, who can lead and motivate colleagues at all levels.
  • Experience in DE&I a plus.
FleishmanHillard
Fleishman-Hillard is global agency that operates as a public relations, public affairs, and marketing communications company.
Size:  5001-10000 employees
Year Founded:  1946
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