About Us
Front Office Sports (FOS) is the leading media brand covering the business of sports. From best-in-class newsletters and social channels to news-driving exclusive reporting, FOS helps millions of business professionals make sense of where sports meets industry.
FOS is backed by SC.Holdings, a New York-based investment and strategic advisory firm, and Crain Communications, one of the largest privately owned business media companies with 21 leading business, trade and consumer brands in North America, Europe, and Asia.
In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies and has had its client work recognized as finalists for various industry awards.
Our culture is built on ambition and teamwork and our core values illustrate exactly what it takes to lead a successful career at FOS. Our core values guide us day in and day out and we welcome and encourage the grind and unrelenting perseverance that birthed this start-up.
Efficient Excellence | Ambitious Adaptability | Passionate Ownership
Trailblazing Innovation | Consistent Quality
About the Role
You will take a leading role around user acquisition efforts across the FOS newsletter network and the company’s ancillary products, overseeing a significant monthly growth budget. You will lead the Growth team and work closely with FOS leadership to achieve audience growth targets, iterate on past campaigns, establish A/B tests to drive newsletter audience engagement through a full-funnel marketing approach.
The ideal candidate is laser-focused on optimizing growth across social platforms and other channels and analytically minded with a deep knowledge around core acquisition metrics such as CAC and LTV, along with a solid understanding of churn rate and other retention metrics.
You can demonstrate a track record of driving user acquisition to free and paid media products, with experience across paid and organic channels. The ideal candidate should either have experience working on behalf of a newsletter publisher, or a deep, tactical knowledge of how newsletter publishers scale their audience.
Key Responsibilities
- Build and optimize plans to allocate newsletter user acquisition budget across multiple digital channels
- Utilize dashboards — and help create new dashboards — to provide weekly and monthly reporting on user acquisition efforts
- Engage the FOS audience via contest-driven referral campaigns to drive new user acquisition
- Hire, onboard, and manage a Growth Coordinator by the end of Q2 2022
- Ideate and execute creative/unconventional growth experiments with the goal of identifying new acquisition channels
- Implement paid media elements of branded content partnerships for FOS advertising partners
Minimum Requirements
- Multiple years of experience running paid growth for digital media, technology, or consumer businesses with six-figure monthly budgets.
- Expert-level knowledge of Facebook Ads Manager, Twitter Ads, Google Ads, and other digital advertising platforms
- Expert-level knowledge of conversion tracking metrics and platforms
- Strong intellectual curiosity, particularly around the media and sports industries
- An entrepreneurial spirit and desire to help continue to build something new and fresh
- The ability to multi-task and collaborate in a fast-paced environment and hyper-growth environment like a startup
- A collaborative spirit and the ability to work and lead across departments when required
- Experience with creative campaign planning and an ability to brainstorm unique growth opportunities outside of standard paid ad execution
- Experience managing a team of marketing professionals
- Effective communication, influence, and interpersonal skills
- Exceptional organizational skills and adept problem-solving skills
- Highly attentive to details, excellent time management skills, ability to multi-task and prioritize
Preferred Qualifications
- Experience with scaled newsletter/email products
- Experience or familiarity with Campaign Monitor, WordPress and Zapier
- Skills in statistical modeling and forecasting, including churn analysis and LTV calculations
- Familiarity and passion for sports and business
To Apply
Applications for this position will be accepted on a rolling basis and the position will remain posted until filled. We recommend sending your resume to edgar@fos.company with “Director, Growth” in the subject line.
Front Office Sports is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. Front Office Sports will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
