Global Marketing Associate, Running, Community & Events
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
As the Marketing Associate for Community and Events, you will be responsible for enhancing the brand by working as part of a team to carryout activations around major community programs and event partnerships in running. You will help the team develop consumer engagement programs aimed at raising awareness of, interest in and participation in New Balance Running.
MAJOR ACCOUNTABILITIES:
- Helping the team conceive innovative, community-enhancing marketing programs across multiple platforms.
- Lead the execution of high school running properties through research, planning, budgeting, organization and integration, inclusive of the New Balance Nationals meets.
- Oversee NB’s high school seeding programs.
- Working as part of a team to brief third party vendors on community/event activation concepts.
- Coordinating aspects of projects through implementation and evaluating/reporting program
- Act as the main point of contact for partnerships with external parties.
- Partner with NB’s cross functional departments on everything from campaign and product launches to management of crisis situations.
#LI-JI1
REQUIREMENTS FOR SUCCESS:
- BA degree in a related field and 3-5+ years of brand, event, promotional, or sporting marketing experience, or equivalent. Interest in running preferred.
- Strong project management and organizational skills.
- Demonstrated ability to manage programs on strategy, on-time, and on budget.
- Experience managing external vendors and agencies.
- Strong understanding of and experience in creative development., both print and video and delivery through digital and social media.
- Deep understanding of the marketing cycle and consumer journey
- Excellent communication and presentation skills
- Ability to travel – approximately 20 percent.
Regular Associate Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associate benefits will be communicated separately.
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
