The Social Media Manager will be responsible for supporting the ideation, creation, and publishing of highly engaging social media content for the NY Rangers. This position will support and curate daily posting on Rangers social channels with a focus on developing content that entertains and informs each channel’s audience. The ideal candidate will have a deep understanding of how people consume social content, an eye for detail, and stay up to date on cultural and industry trends. This position reports to the Digital Content Lead and will collaborate with the content team around team coverage, tentpole events, marketing partnerships, community programs, and more.
What will you do?
- Support day-to-day social publishing for the Rangers accounts
- Support ideation and strategy implementation across the club’s emerging social platforms
- Serve as the primary written editorial lead on all things relating to the Rangers team (players, prospects, alumni) and provide regular content (articles, interviews, features, etc.)
- Work alongside the PR team on key team news in an effort to create compelling editorial content for the team’s owned and operated channels (social and web)
- Develop organic social media strategy in conjunction with Digital Content Lead
- Execute live coverage of Rangers games and other team events, ensuring consistency across each channel
- Curate, prioritize, and publish content that is consistent with team and brand messaging, as well as with an eye to expand and engage the Rangers audience
- Support strategy and publishing for Junior Rangers social channels
- Work with Digital Analytics team to assess content performance and optimize approach
- Stay on top of social media trends and integrate new opportunities for the Rangers social presence
What do you need to succeed?
- 3-5 years experience in digital, marketing, or content role preferred
- Deep understanding of current and emerging social media platforms and trends
- Experience in an editorial/journalistic capacity preferred
- Strong visual eye with regard to the production and curation of social media content (photography, video, graphics)
- Experience with social media measurement tools such as Sprout and CrowdTangle
- Experience in Adobe Creative Suite
- Knowledge of the NHL and the Rangers, including performance and stats, industry trends, and hockey culture
- Versatile interpersonal skills and professionalism to work across multiple environments and departments, including interaction with players
- Detail oriented with a track record of managing multiple projects at once and delivering on time
- Ability work autonomously, but also able to sync accordingly with full cross-department planning
- Travel as required for home/away games, team practices and other team related events
Why is MSG for me?
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. More information is available at www.msgsports.com.
We invite you to create an exceptional career at MSG
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required. #LI-LF1
