Position Summary: The primary focus of this position is to lead paid media marketing across the Timberwolves and Lynx. This individual will work with the marketing & creative team, cross-functional partners and external agencies to deliver best-in-class strategies, plans and activations that drive revenue, customer acquisition, and brand love.
What would you do?
Reasonable accommodations may be made to enable individuals to perform these essential functions:
- Lead paid media strategy, planning and activations for all campaigns, working with the Director of Marketing to deliver on campaign objectives
- Manage the media agency relationship & oversight of work – from planning to execution to reporting
- Identify key testing opportunities, in partnership with the media agency, and oversees execution and recapping of these opportunities
- Present campaign proposals and results to stakeholders that are clear, concise and deliver on marketing objectives
- Work across a variety of paid channels, including digital (social, search, programmatic, video), TV, out of home, print and radio
- Work with marketing, digital, and analytics team to implement paid media strategies and measure results of campaigns
- Analyze paid media results and provide POV or recommendations, with a heavy focus on attribution
- Knowledgeable of industry & media trends – always looking for what’s next and how brands and programs can create differentiation
The above essential functions are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. This job description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.
Knowledge, Skills, Abilities & Other:
- Strong understanding of the paid media landscape and how to maximize the media mix
- Advocate for diverse audiences, experiences and new points of view
- Track record of driving measurable media and marketing objectives
- Experience working with cross-functional partners
- Energized by a fast-paced & ambiguous environment
- An analytical mind with a creative eye.
- Excellent interpersonal and communication skills, including the ability to network
- Good analytical and organizational skills
- Effective at working under pressure and meeting tight deadlines
You are required to be in the office and facility. Must be in market a month prior to season starting to approximately a month after season completes.
