The National Women's Soccer League (NWSL) is the top professional women's soccer league in the USA, with 12 teams and 300+ of the best soccer players globally. In just its 10th season, the league continues to grow exponentially: In 2022, the NWSL shattered all-time fan attendance records, more than two dozen markets expressed demand for expansion teams, valuations of teams multiplied by double digits, several new C-suite executives were hired, and the league continues to receive unprecedented interest from sponsors and media partners alike. The future of the NWSL has never looked brighter.
The NWSL Marketing organization develops and activates the programs that power the NWSL brand to grow its fan base and amplify business impact. The Director of Brand Marketing, reporting to the CMO, plays a crucial role in the NWSL's success to scale and strengthen fan engagement and support revenue growth through tapping into events, partnerships and dynamic storytelling around the league, community, fans, players and culture.
The successful candidate in this highly visible and collaborative role will amplify and activate the NWSL across all touchpoints. With a sharp eye for creativity and a bias for action, this leader will consistently communicate NWSL brand values while building and leading integrated marketing programs around core "Always On" fan programs such as Championship Weekend, Draft, Free Agency, Kickoff and more!
This entrepreneurial role is core to building the foundation of the new Marketing department. With fans of NWSL teams growing at an unprecedented rate the Head of Brand Marketing is a unique opportunity for a dynamic leader to bring their skills to the NWSL and help shape the future of the sport.
Primary Responsibilities:
Requirements:
Annual Salary Range: $90,000 - $100,000
NWSL salaries are contingent upon candidates' qualifications, functional business needs, and market financials.
NWSL is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions, including the recruiting, hiring, placement, training availability, promotion, compensation, evaluation, disciplinary actions, and termination of employment (if necessary) are made without regard to the employee's race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or on any other basis prohibited by applicable law.