JOB SUMMARY

As an integral part of MLB’s Digital Marketing & Media team, the Audience Development & Planning function enables strategic planning centered around key MLB Fan segments. The Manager, Audience Development is primarily responsible for leveraging audience data to help build activation strategies, including fan journeys, that drive MLB fan growth and retention. This role will collaborate with cross-functional teams in Marketing, Strategy, Data and Analytics to build customer journeys, help drive strategic marketing plans and glean insights & learnings to inform future planning.  

CANDIDATE PROFILE

Education and Experience

• 7+ years experience in data-driven marketing or related area; OR equivalent relevant experience

•  Hands on experience managing and analyzing audience data; working in Customer Data Platforms (CDP) preferred

•  Experience building strategic customer journeys for both acquisition and retention marketing

•  Experience executing audience-centric marketing strategies and programs

•  Understanding of various media channels and platforms with an emphasis on digital and social media

•  Exceptional project management skills

•  Strong understanding of baseball - MLB, clubs, and players - preferred

ESSENTIAL FUNCTIONS

• Performs analysis on specific League audiences to help construct customer journeys for MLB’s strategic growth segments

• Establishes new ways for MLB to grow and enrich its first-party data, and methods for leveraging second and third-party data in marketing campaigns

• Collaborates with Marketing colleagues to create comprehensive audience-centric marketing plans, across paid and owned channels, reaching key audience segments to achieve business goals

• Acts as Marketing’s CDP “power user”, leveraging frameworks and best practices in order to fuel activation recommendations across MLB and Clubs

• Works with Performance Media team to maximize utilization of audiences and test & learn methodologies to capture new insights

• Partners with Strategy & Analytics teams to understand efficacy of targeting, and to deliver data-driven insights and recommendations on audience performance across campaigns and touch points

• Keeps a pulse on the sports, media, and entertainment marketing best practices and trends

Managing Responsibilities with Stakeholders

• Demonstrates understanding of business priorities

• Develops specific goals and project plans to prioritize, organize, and accomplish work in support of business priorities

• Collaborates with team members, internal/external partners, and stakeholders to execute against project objectives

• Provides ongoing status updates to share progress against established goals, gaps, and support needs to maintain progress against project plans

• Actively solicits stakeholder feedback and responds to concerns in a timely manner

• Communicates in a clear and concise manner that is easy to understand

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.

MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!

Major League Baseball is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Per the NYC pay transparency law, the hiring range for this position is $75,000 - $110,000.

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. MLB offers employees a full range of best in class benefits with no employee contributions towards medical, dental, and vision coverage premiums, as well as incentive and recognition programs, life insurance and automatic employer 401k contributions. All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.