THE ROLE:

Reporting to the Chief Marketing Officer, the Head of Brand Marketing will be responsible for developing and implementing marketing strategies that enhance brand awareness and engagement, while ensuring a consistent brand message across all marketing channels. This role will lead the development of the brand vision, strategies, architecture, and roadmap across sports verticals. Additionally, the Head of Brand Marketing will implement best-practice approaches for strategizing, planning, executing, optimizing, and measuring branded marketing campaigns, setting the brand tone for FloSports.

We are looking for a candidate who excels in storytelling and creative thinking, capable of showcasing the stories of our underserved sports through advertising, brand strategy, digital engagement, and product development. As a member of the marketing leadership team, internal stakeholders will rely on you to own a data-driven, customer-centric re-branding of FloSports with the aim of effectively engaging and retaining our subscribers. In this role, you will collaborate extensively with Integrated, Growth, Lifecycle, Partner Marketing, and Content teams, who will support you in delivering the campaign strategy and brand vision to the market.

RESPONSIBILITIES:

• Brand Management: Leverage customer insights to develop a cross vertical brand strategy that is aligned with FloSports mission and vision. Partner with the Growth function to execute brand awareness programs leveraging channels including paid and organic media, partner marketing, PR and more. Partner with the Lifecycle function to ensure that brand positioning and messaging extends through the subscriber journey. 
• Storytelling: Establish and strengthen authentic connections with diverse audiences by sharing compelling stories about our sports, athletes, leagues, and teams. These stories should motivate our consumers and reflect the essence of the FloSports brand. Gather insights about current and upcoming events, and foster long-term relationships between fans, athletes, and FloSports.
• Creative Design: Drive creative concepts and big ideas in partnership with our Creative Director and achieve creative excellence in every part of the storytelling journey: creative concepts, executions, writing, etc. Oversee copywriters in their delivery of outstanding writing, with results that include headlines and body copy for out-of-home, digital channels, and other consumer-facing creative work. 
• Social & Influencer Marketing: Partner with the Social team to oversee the representation of FloSports across various verticals on social media, including brand sentiment tracking and analysis. This includes managing concepts, captions, and reactive efforts. Oversee the Influencer Marketing function and assist in its expansion. Collaborate with internal partners to contribute to brand and seasonal strategy development, as well as product positioning.
• PR: Generate story ideas and multimedia assets to creatively engage online audiences of diverse backgrounds. Assist in the development and execution of comprehensive publicity campaigns for our portfolio of underrepresented sports, with support from our PR agency. Foster and maintain relationships with key media professionals across different fields, such as television, business, sports, trades, and non-traditional media platforms (blogs, social media, and influencers). Develop a comprehensive crisis communication plan to protect the brand's reputation.
• On-site Activation: Coordinate and execute site activation strategies for event marketing, ensuring seamless execution of on-site experiences, activations, and sponsor integrations to enhance attendee engagement and brand visibility.
  
• Team Leadership: Lead a team of brand and influencer marketers, which includes conducting performance assessments, creating development plans, providing coaching, and making future hiring decisions. Utilize your extensive background in brand strategy and experience to mentor your team on storytelling and communication techniques, with the goal of enhancing awareness of the FloSports brands.

ABOUT YOU:

• You have experience in developing and implementing a well-defined marketing and external communications strategy to support consistent business growth and enhance brand equity.
• You excel at crafting captivating stories that resonate with specific audiences.
• You are creative. You can think outside the box and find different ways to improve engagement among your customers. 
• You have the ability to see the big picture, but dive into details to complete the big picture, make hard decisions or trade-offs.
• You have an innate desire to take ownership, make an impact, and influence outcomes.
• You have the ability to move fast, think on your feet, and be efficient.
• You prioritize the highest standards of quality, consistency, and accuracy to ensure that all projects are well-planned, creatively outstanding, and delivered on time.
• You are comfortable using data to inform your strategy. You’re confident in your ability to determine the success or failure of an initiative based on what the data says, and you know how to communicate that insight to your leadership and your team.  
• You are flexible and adaptable. You can navigate ambiguity. However, you also enjoy creating structures and processes in a rapidly growing organization.
• You are self-motivated and constantly seek out ways to help find new efficiencies for yourself and/or your team
• You are a strong team leader. As well as a team player.

KNOWLEDGE, SKILLS AND ABILITIES: 

• 10+ years marketing experience in brand management within a streaming and/or sports company.
• 5+ years of experience as a team lead or people manager, helping prioritize, motivate, and deliver results.

• Deep understanding of creating, executing, and measuring creative brand marketing strategies to drive profitable growth.
• Ability to thrive in matrixed, multi-vertical companies involves bringing out the best in teams across an organization.
• Proven track record of successfully collaborating with internal business partners, including Design, Content, and Data Analytics teams.
• Excellent written and verbal communication skills, with the ability to confidently present and speak in front of senior leaders.

• Subject matter expertise across a variety of marketing channels (organic media, OTT, events, etc.) is a plus
• MS/MBA degree in Marketing, Brand Management, Communications or related field is a plus

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. 

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted twice a year in beautiful Austin, Texas 
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Unlimited paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Free laundry service for all positions that require travel
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week