Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.

Responsibilities:

• Develop a deep understanding of our Salesforce Marketing Cloud and Personalization capabilities and become a primary resource to fulfill our related Marketing and Analytics goals.
• Build extensive automations and journeys to better improve the customer experience and generate lead and revenue opportunities.
• Develop reports and dashboards that visualize the accuracy, efficiency, and success of automation efforts within SFMC. These can be both in SFMC or within a BI tool such as Tableau.
• Develop performance measures that accurately connect lead generation and sales revenue to our automation efforts.
• Build segmentation lists and find opportunities for more automation and less manual efforts with list creation, including using CDP tools to segment more robustly and quickly who we are communicating with.
• Supplement the marketing growth strategy to identify new leads and grow our opt-in database while ensuring that our email database is right-sized and appropriately targeted.
• Work with the Sales and Service teams to accurately communicate via direct marketing with our season ticket members and prospects.

Education and Experience:

• Bachelor’s degree or equivalent experience in business, information systems, related area, or relevant/practical experience.
• Experience with Salesforce Marketing Cloud and Marketing Cloud Personalization is strongly preferred.
• Working with a Marketing team and/or knowledge of marketing initiatives is required (set up, segmentation, measurement, reporting)
• Experience with data visualization reporting tools (e.g., Tableau)
• Knowledge of how various Salesforce platforms integrate (e.g., Sales Cloud and Marketing Cloud)
• Experience with SQL a plus
• Experience with R, Python or similar programming/scripting language a plus
• A self-starter capable of working independently of a project manager.
• Excellent interpersonal skills including written and verbal; ability to present ideas clearly and concisely.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Able to work non-traditional hours, which may include nights, weekends, and holidays.
• This is an in-person role and requires you to work in the Atlanta Hawks office.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.