At WHOOP, we're on a mission to unlock human performance. WHOOP empowers our members to perform at a higher level through a deeper understanding of their bodies and daily lives through science-backed research, data and daily habit tracking.

 

As a Copywriter at WHOOP, you will work closely with our marketing team to craft both short-form marketing copy and long-form editorial pieces across multiple channels such as email, social, blog, podcast, and video. Additionally, you'll work as a cross-functional liaison between Creative and other key teams including Sports Marketing, Product, Apparel & Accessories, and more to ensure the brand voice is used consistently throughout all organizational comms.

Responsibilities:

• Assist in developing, maintaining, and uploading content to our blog, The Locker. This includes identifying content opportunities, writing content on a regular basis, and uploading and building posts.
• Write/edit copy across all marketing channels, including web copy, landing pages, paid social, email, in-app comms, social, apparel & accessories, and more 
• Deeply understand copy efficacy, fine tuning all comms based on best practices per channel
• Ensure all copy aligns with our brand voice and style guidelines across all WHOOP channels, balancing scientific expertise and credibility with brand power
• Stay on top of industry trends and best practices, including the incorporation of AI to improve efficiency
• Audit our content and comms for accuracy as WHOOP continues to evolve

Qualifications:

• 3-5 years of copywriting experience in-house or at an agency
• Experience with Wordpress / Contentful 
• A portfolio of work across various digital channels
• Familiarity or interest in the health and wellness space a plus
• Strong experience on large cross-channel and/or direct-marketing initiatives across media, both online and off
• Extreme attention to detail when it comes to editing and proofreading 
• Ability to move fast, pivot often, and manage requests from various teams and stakeholders
• Excellent communication skills, both written and verbal