Position Summary

Digital and social media content are indispensable and central components when authentically connecting to our fan base, both locally and nationally. We are seeking a Social Media Content Creator with a passion for crafting captivating content along with experience in shooting, producing, and editing videos. This person should also possess strong copywriting ability and a deep understanding of pop culture and sports. While the primary platform for this creative output will be Falcons' social media channels, we are looking for an individual whose innovative concepts extend beyond the boundaries of our social platforms.

The successful candidate will be attuned to the cultural currents of Atlanta and our social audiences, committed to strengthening connections with existing fans, and adept at attracting new fans through engaging content. Above all, we are seeking an enthusiastic collaborator who aligns with our digital team's culture.

This dynamic, fast-paced role necessitates versatility and the capacity to contribute to content creation through strategic planning and real-time execution.

Roles and Responsibilities

- Collaborate with the Falcons digital team to achieve objectives, delivering authentic, measurable content that resonates with our fan bases.

- During real-time events, including games, this individual will be responsible for writing engaging social copy and creating compelling multimedia content.

- Partner with other members of the digital/social/communications/marketing/CR team to craft inspiring and entertaining content and initiatives that delight Falcons fans, ultimately yielding tangible business outcomes.

- Infuse the team with creative, forward-thinking ideas, and efficiently manage deliverables.

- Utilize content performance analytics to gain insights into our audiences and their preferences, enabling the creation of impactful content.

- Elevate creative thinking across the team by contributing innovative concepts spanning video, writing, and photography.

- Foster personalized interactions with Falcons fans via the team's social media accounts.

Qualifications/Educational Requirements

- Four-year degree.

- Minimum of 3-5 years' experience in fast-paced, high-demand digital and social media environments.

- Experience in professional or collegiate sports environments is highly desired.

- Results-oriented mindset focused on generating incremental sales and value for partners.

Required Skills

- Proficiency in digital and social media platforms, along with expertise in data analysis and measurement.

- Versatile content creation skills, including adeptness in copywriting, videography, video production, and video editing.

- Familiarity with creating and planning paid social media strategies is preferred.

- Ability to collaborate across multiple functions and departments to foster consensus and drive positive outcomes.