POSITION DESCRIPTION

The Atlanta Hawks marketing team is responsible for the strategy, planning, operations and execution of all revenue and brand marketing initiatives for four brands including the Atlanta Hawks, State Farm Arena, College Park Skyhawks and Hawks Talon Gaming Club. This group facilitates the development and execution of world-class campaigns and content and leverages various marketing channels to connect and motivate fans to drive ticket sales, achieve corporate partner objectives and drive generational brand affinity.

The Director of Digital Marketing will be responsible for bringing a world-class 360 digital fan experience to all touchpoints in the customer journey from consideration, to purchase, experience and retention. The ideal candidate is a data-driven storyteller that connects the dots across owned and paid channels to ensure an optimal fan experience. This role will primarily oversee the strategy, execution and optimization of digital marketing communication platforms and marketing analytics and insights.

RESPONSIBILITIES

• Lead a team responsible for digital marketing communication platforms & processes including web, email, mobile app, SMS, chatbot, Salesforce Marketing Cloud and marketing analytics & insights.
• Develop strategies to leverage marketing communications and engagement stack to create a 360 digital fan experience.
• Develop strategies to leverage performance marketing, marketing automation and multi-touch journeys to drive and nurture leads and increase conversion rates.
• Develop and implement direct marketing strategies and manage an agency responsible for email marketing operations.
• Develop and implement digital strategies for season ticket member onboarding and retention.
• Identify and manage sellable digital marketing inventory and collaborate with Global Partnerships team to build partner packages.
• Develop plan to grow opt-in databases for email, SMS, drive viewership on websites.
• Develop consistent reporting and campaign recap methodology, setting standards of monitoring and tracking for all digital channels. Optimize and enhance performance on an ongoing basis in partnership with analytics and marketing team.
• Document system processes, policies, and procedures, and provide training and user guides to enhance user adoption and proficiency in digital marketing communication platforms.
• Continuously innovate to find new ways to connect with and motivate fans.

INTERDEPENDENCIES

• Cross-functional collaboration with Marketing, Analytics, Ticket Sales, Information Technology, Global Partnerships, Arena Operations, and Agency partners to drive digital marketing programs.

REQUIRED EXPERIENCE & KNOWLEDGE

• At least 8+ years of experience managing digital marketing on the agency or client side, with a heavy emphasis on innovative platforms and digital analytics.
• At least 8+ years of experience within the sports, entertainment, advertising agency or media industries.
• At least 4-6 years of direct supervisory experience.
• Proven track record of successfully developing and executing digital marketing plans from conception to implementation.
• Ability to lead within a fast-paced environment and deliver amidst demanding timelines.
• Demonstrated ability to lead a team.
• Experience with Salesforce Marketing Cloud and Marketing Cloud Personalization is strongly preferred.
• Knowledge of how various Salesforce platforms integrate (e.g., Sales Cloud and Marketing Cloud).
• Experience in creating reports and dashboards to provide insights and analytics to stakeholders and developing optimization strategies across paid and owned channels.
• Excellent problem-solving skills with the ability to analyze complex business requirements and translate them into technical solutions.
• Strong communication and interpersonal skills, with the ability to effectively engage with technical and non-technical stakeholders.
• Extensive understanding and curiosity of digital marketing technologies.
• Ability to handle multiple priorities and meet deadlines in a fast-paced, dynamic environment.
• Independent, self-motivated, data-driven and innovative.

EDUCATIONAL BACKGROUND

• Bachelor's degree required – Advanced degree a plus.

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to work non-traditional hours, which may include nights, weekends, and holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.