Your Mission

Blizzard Entertainment seeks a world-class public relations director to oversee the global communications program for the Diablo franchise. We are looking for a creative, diligent leader who multitasks efficiently in a fast-paced environment, communicates concisely and clearly, and can adjust and advocate for their perspective amongst other partners with varying levels of PR insight. The candidate thrives in and helps contribute to a culture of teamwork and is a motivated self-starter who can adapt quickly to changing factors while driving the communications strategy required to build the public’s passion for the Diablo franchise and Blizzard’s games, services, and brand.

 

The public relations director is a primary point of contact and trusted advisor for both external and internal partners, including executive-level collaborators. The ideal candidate has 10–12 years of public relations experience with at least seven years of proven experience leading or managing a team or a leading AAA franchise, has managed an international or multi-market program, is a Diablo player or is willing to become one. Experience working on AAA action-RPG titles across PC, mobile and/or console platforms is a plus. They are a strategic problem solver who can make informed decisions based on data and business priorities. They will work closely and collaboratively with the broader global communications team, marketing, the franchise development team and regional PR partners and will develop and drive Diablo’s global communications strategy. As someone well-versed in the latest trends and PR tactics, they are a savvy communicator capable of building and maintaining strong media relations with key channels across gaming, lifestyle and entertainment.

 

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

 

What you bring to the table:

• Be a leader and key decision maker in discussions about overall brand positioning, comms pillars, tone, content strategy; advocate for PR needs and concerns as necessary to ensure global marketing, development team, company executives, comms leadership, and other partners have a clear and timely view of opportunities and challenges.
• Develop robust global PR plans, while setting franchise-level PR objectives, KPIs, strategies and program roadmap, and managing the execution of game publicity through pre-launch, launch, and post-launch phases/live services.
• Directly and indirectly lead local and international PR teams and agencies, fostering excellent collaboration and partnership, and a strong virtual team subculture—deliver excellent results through others.
• Lead franchise-level global crises response discussions in partnership with broader communications team, in addition to creating plans that identify and address emerging challenges/issues that may affect global regions.
• Foster deep, positive relationships with high-visibility gaming and mainstream media and influencers.
• Develop a diverse spokesperson roster and support media trainings, staff interviews all the way up to and including executive-level spokespeople, and demo content to press as needed.
• Uphold company values, lead by example and ensure all aspects of Diablo communications stay true to our values.
• Be a key contributor to broader communications team values, vision, budget, organization, staffing, development/pathing, and process decisions, ensuring team stays innovative and adapts to changes in communications environment; provide strategic consultation on communications plans for other franchises and projects, and lead cross-franchise/interdepartmental projects as needed.
• Consult on franchise-level investor relations and financial communications as needed.
• Develop and manage franchise communications budget.
• Travel domestically and internationally as required.

 

Minimum Requirements

• A minimum of 10-12 years’ experience in PR
• At least 7 years’ proven experience managing a team and/or AAA title/franchise.
• Experience working on titles across multiple platforms.
• A modern communicator who is articulate, strategic, a creative problem solver, well-versed in the latest PR trends and tactics, and possesses a proven track record of results.
• Experience working on PR for brand collaborations with different forms of pop culture including celebrity, music, movies and more with a proven track record of brand storytelling via non-endemic media.
• Experience delivering formal presentations to executives and other business leaders.
• Team motivator and coach with proven leadership skills.
• Able to quickly compose and edit a variety of creative and business-oriented texts and messaging documents that meet company standards, on deadline.
• Experience working with global leadership and coaching local and regional teams and agencies to translate global goals into actionable regional strategies.
• Possess excellent interpersonal and diplomatic skills, while maintaining an ability to always stay focused on the work at hand.
• Able to confidently communicate about Blizzard products with the press and public.
• Very organized, diligent and driven to consistently meet deadlines.
• Crisis management communications experience.
• Bachelor's degree in public relations, marketing, journalism, or business, or equivalent work experience.

 

Extra Points

• A passionate gamer and Diablo franchise enthusiast

 

Required Application Materials

• Resume
• Cover Letter which should include:
  Why you are interested in working at Blizzard/on Diablo
  What games you are currently playing

 

**Only submissions with Cover Letters will be considered.

 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

 

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

 

Our World

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.

 

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

 

 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

 

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

 

 

In the U.S., the standard base pay range for this role is $120,600.00 - $223,110.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.