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Job Summary
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This role will lead strategy, development, ideation, pricing, planning, and execution of Virtual Signage sales and media innovation across the NBA, WNBA, GLeague, USAB media ecosystems
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Major Responsibilities
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- This position will oversee the league’s efforts for Virtual Signage sales strategy across multiple platforms including but not limited to linear, digital, social, etc.
- Virtual Signage responsibilities will include setting pricing guidelines, building packages and sales materials, adjusting offerings to meet marketplace demand
- This position will utilize analytics and research insights to inform overall monetization of Virtual Signage, including forecasting and updating revenue goals
- This person will guide revenue strategies via development of OI models and revenue forecast reports for assets, such as virtual signage.
- This person will negotiate and manage relationships with vendors and/or external business partners to enhance Virtual Signage throughout NBA media ecosystem
- Individual will lead Research efforts for Virtual Signage including creating vendor agreements and communication across internal and external constituents
- Create and execute multiplatform virtual signage plans, with a skill set that requires a strong customer-service focus
- Individual will work to develop personalized and targeted virtual signage integrations across social media, digital, and linear and manage coordination with various sellers and brands
- Collaborate closely with various internal and external stakeholders to ensure virtual signage needs are consistently met
- Monitor, track, and contribute to share key media deliverables and performance metrics for partners across owned and operated media platforms,
- Contribute to the Media Partnerships group’s goal of finding innovative ways to integrate within new and emerging media platforms
- Provide updates on state of the media business for best in-class virtual signage solutions to inform NBA sales strategy
- Demonstrate proficiency in the overall media business from the media, agencies, marketing, and fantasy and gaming headlines on a regular basis
- Creatively ideate to demonstrate expertise amongst media industry solutions and understanding of brand goals
- Proactively share virtual signage wins and application of media trends across internal and external contacts
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Required Education/Professional Experience
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- 4-6 years of experience in media planning at a media publisher, consulting agency, social company or media agency
- Bachelor's Degree or higher
- Work experience within either consulting firm, agency, brand, entertainment, or sports property
- Expert knowledge of CPMs, reach & frequency, GRPs, impressions, duplication, and standard media planning metrics
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Required Skills/Knowledge Attributes
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- Outstanding organizational skills, including the ability to manage multiple projects; attention to detail
- Excellent verbal and written communication skills
- Ability to interact positively and work effectively with internal and external constituents
- Ability to think creatively and conceptualize ideas for partners
- Ability to intake feedback and apply it across responsibilities
- Excellent digital literacy (PowerPoint, Word, Excel)
- Executive presence; strong project management, organizational and presentation skills
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Salary Range: [[$100,000 - $125,000]]
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
