Manager, Marketing & PR - Georgia Swarm
Duluth, GA
Mid-level +1 · Full time
Posted 9 months ago
Manager, Marketing & PR Overview:
The Georgia Swarm are seeking a high-caliber talent to fill the position of Manager, Marketing & PR. This entry level position will be responsible for guiding the development of the team’s digital media and marketing strategy and assist with the execution of the team’s ticket sales, marketing, PR, and partnership campaigns. This position will also lead social, traditional, and broadcast media coverage in the market. This leader will possess strong written communication skills and will be fully versed in marketing strategy, creation, and deployment.
The Manager, Marketing & PR will report directly to the Vice President of Business Operations and work with Swarm associates in different departments.
Major Responsibilities:
- Collaborate with the Ticketing and Partnership teams to ensure that all digital media needs are met and fulfilled
- Oversee and manage all social media properties while working with the graphic designer to post content.
- Create grassroots efforts to drive ticket sales and generate leads.
- Work with the sales and operations departments to generate a rolling content calendar.
- Strategize advertising messaging and promotional offers.
- Include digital assets into marketing campaigns and in-game strategies.
- Focus on audience growth, engagement, and other metrics and identify optimizations based on editorial performance month-over-month.
- Maintain consistent oversight and awareness of campaign results and proactively take corrective action, as needed, to optimize results.
- Perform maintenance and SEO tweaks to Swarm web properties on an ongoing basis to raise organic on-page and off-page search profile.
- Regularly audit and share best-in-class content across sports properties to help generate new ideas for Georgia Swarm content.
- Drive content through appropriate social channels both in-season and throughout the year and ensure on-brand content is flowing through all channels. Engage fans by answering customer questions, responding to comments, and escalating noteworthy posts.
- Contribute written content in all marketing properties, which include but are not limited to: web, social, email marketing, press releases, news stories, game notes/previews/recaps, talking points for ticket sales and partnerships colleagues, etc.
- Procure and cultivate relationships with media members to enhance the Swarm brand.
- Plan and oversee advertising and promotional campaigns which may include promotional and paid media buys via digital, social, TV, radio, and other mediums in a targeted effort to drive ticket sales.
- Assist with the creation and execution of digital campaigns to support organization initiatives including but not limited to corporate partnerships, merchandise, ticket sales and team operations.
Candidate Requirements:
- A background in content creation, writing, social media channel management, still photography, basic videography (capture, editing, rendering, publishing), and web production (HTML, JS, CSS).
- Experience with a brand under deadline pressure, preferably for a professional or collegiate sports organization.
- Strong working knowledge of content management systems (WordPress preferred) and email marketing platforms.
- Must be available to work all Swarm home and away games, including evenings, weekends, and some holidays.
Computer Experience: Must be proficient in the following programs: MS Outlook, MS Word, MS Excel, MS PowerPoint, Adobe Photoshop and/or Illustrator. Proficiency in Adobe Premiere Pro and Salesforce Marketing Cloud (or similar email marketing/marketing automation platform) is preferred.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Georgia Swarm Pro Lacrosse • 2017 World Champions • #Swarming #LetsDance
Size: 11-50 employees
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