The Creative Director oversees the development, creation and implementation of MSG Entertainment related consumer and business creative including digital and social content, TV, radio and other marketing needs. The candidate sets creative direction drives innovation and a platform specific best in class approach to marketing materials and other materials associated with the project under the group. The Creative Director partners with Brand Strategists, Marketing Partnerships, Group Sales and Sponsorship departments to develop brand positioning and strategy for presentation to consumers and trade. (S)he collaborates with all parties involved toward forming cohesive advertising campaigns (S)he also works to launch new initiatives and present them in a manner that is consistent with the overarching brand strategy for MSG and its related properties. This position requires an experienced, mature individual who can lead creative discussions in both strategic thinking and creative execution. The individual must be able to deal professionally with all levels of people including internal senior management, external members of the creative community and the marketing executives themselves. This person must be highly-skilled in both big picture strategic thinking as well as tactics and executions of marketing materials. It is also necessary for the candidate to have a background in and experience in copywriting.
What will you do?
- Offers creative leadership and authority across all touchpoints. Supports the MSGE Creative Studio & Marketing Department by ensuring that creative materials are in synch with overarching brand strategy.
- Provides strong creative and strategic expertise in order to ensure all MSG brands and properties are receiving high-quality, on-budget professional service.
- Work with in house members of the creative studio to provide 360 holistic overarching creative campaign concepts and see through completion throughout all executions
- Present creative campaigns to senior leadership
What do you need to succeed?
- 10+ years’ experience with strategic based creative development in an advertising agency or comparable environment. Thorough understanding of all aspects of print, social, video and new media design and production.
- Ability to identify and analyze new technologies and techniques to improve the quality or efficiency of production related to creative services.
- Eye for high-quality, brand appropriate creative.
- Background in copywriting/ creative direction
- Knowledge of the latest trends, technologies and creative resources in advertising, promotion, production and design.
- Excellent organizational and project management skills to meet the large output for projects.
- Strong knowledge of traditional and new media businesses and their economics.
- Ability to manage expenses against established budgets.
- Outstanding ability to identify, recruit and manage creative talent and assess their appropriateness for projects.
Why is MSG for me?
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 89 years. More information is available at www.msgentertainment.com.
We invite you to create an exceptional career at MSG
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required. #LI-TC1
