Description

POSITION TITLE: Director, Digital Marketing

DEPARTMENT: Marketing

REPORTS TO: Senior Director, INDYCAR Marketing

POSITION LOCATION: Indianapolis

FLSA STATUS: Exempt

WORKER CATEGORY: Full-Time

COMPANY SUMMARY:

Penske Entertainment is a leading provider of world-class sports and entertainment. The organization consists of three prominent entities:

• Indianapolis Motor Speedway is the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions is a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.

The Penske Entertainment experience is fast-paced, diverse and impactful. Through its business units, the organization reaches audiences on an international scale, focused on delivering exceptional experience from start to finish.  Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and the premier open-wheel racing series.

POSITION SUMMARY:

The Director of Digital Marketing will oversee the vision, development and go to market plans of the INDYCAR digital ecosystem (e.g., the INDYCAR app, INDYCAR.com, and INDYCAR social handles), with a focus on delivering best in class content to existing fans and leveraging the channels to help target and engage new consumers/fans. 

The Director of Digital Marketing will work closely with INDYCAR Marketing leadership to deliver against key marketing initiatives and objectives; partnering with other members of the Marketing team, PR/communication, partner strategy and other internal teams to build integrated plans that drive the INDYCAR brand, our drivers, series partners and promoter partners.  The role will oversee two (2) full-time direct reports and seasonal/part-time staff and external marketing agencies as needed.

SPECIFIC DUTIES:

• Develop and oversee execution of digital strategy and consumer/fan experience in the digital ecosystem.
• Lead content strategy plan, across APP, social and web; with a focus on visual storytelling that is representative and connected to the INDYCAR brand voice and identity. Collaborate with Editorial Director to ensure written and visual content aligned at strategic and executional level.
• Direct content creation thru collaboration process and lead evaluation to continually evolve content performance and editorial plan against objectives.
• Collaborate with Corporate Communications lead and Fan Development lead to incorporate influencer strategies into digital marketing plans and execution.
• Support Marketing leadership with on-going partnerships with key partners to realize partner goals and objectives while leveraging partnership to meet and exceed INDYCAR goals.
• Partner with APP/Web Manager, IT and NTT partners to create long-term road map for consumer/fan engagement thru our owned channels.
• Work with Sales and Partner Strategy team to identify opportunities to create (and sell) digital content assets to series and venue partners; partner to incorporate partner assets into content plans to promote products and services
• Build relationships with key INDYCAR stakeholders, including cross-functional colleagues, owners/teams, drivers, sponsors, and race promoters to build integrated and cohesive marketing plans to advance a collective vision for the sport and the industry.
• Coach and mentor direct and in-direct reports: develop direct reports’ individual development plans with measurable goals, assess, address, and recognize performance in an on-going manner.
• Able to travel to INDYCAR Series races and off-site shoots, appearances, meetings, and events as defined by Sr. Director of Marketing for INDYCAR.

• Enthusiasm for and commitment to the company and the Vision, Mission and Values.

QUALIFICATIONS:

Supervisory Responsibilities

• This role oversees two (2) full-time direct reports and seasonal/part-time staff and external marketing agencies as needed.

Education

• Bachelor’s degree in Marketing, Communications or other relevant field or equivalent experience required.

Skills/Experience

• 10+ years of marketing/communications/digital experience, preferably in sports, entertainment, or advertising.
• Ability to demonstrate understanding of the ever-changing digital landscape and storytelling with this space to engage consumers/fans.
• Track record of success in functioning as a key member of a management team, contributing strategic thinking and leadership skills necessary to operate at the highest levels of an organization.
• Demonstrated attention to detail, comfort with ambiguity, ability to manage change and balance competing/evolving priorities.
• Must possess strong drive and perseverance despite obstacles or political adversity, willingness to speak up and share opinions, be comfortable and self-confident, yet demonstrate a proper level of humility.
• Familiarity with consumer promotional programs, retail promotional programs and sport entities preferred.
• Innovative thinker and self-starter with perseverance to lead teams to success.
• High integrity and confidentiality.
• Ability to work in high-paced environment and on short deadlines.
• Effective communication skills.
• Flexibility of work schedule to support the Digital Media, Marketing and Communications staff as required.
• Knowledge of Motorsports, the Indianapolis Motor Speedway, INDYCAR Series, and other related activities.
• Advanced knowledge of the Microsoft Office required (Word, Excel, PowerPoint, Outlook, etc.) required.  Adobe Suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, etc.) and Final Cut Pro knowledge preferred.

Travel/Work Hours

• This job requires travel to INDYCAR Series events. When not traveling, there will be weekend and holiday work when race events are held.

PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

WORK ENVIRONMENT: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

COMPANY BENEFITS:

Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k) with 100% company match up to 5%, Paid Vacation, Personal & Sick Days, 12 Paid Holidays, Company Paid Life Insurance, Pet Insurance, Tuition Assistance, Short-Term & Long-Term Disability, Generous Paid Parental Leave, On-site Workout Facility, and more.

EQUAL OPPORTUNITY EMPLOYER:

Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.