2024 Copa America will be the 48th edition organized by South America’s football ruling body CONMEBOL. The tournament will be held in the United States and co-organized by Concacaf. Soccer United Marketing (SUM) is the hired agency to operate ticket sales, and operations for the 2024 tournament.
This role will manage the marketing and promotions of the marquee events for Soccer United Marketing focusing on COPA America. Responsibilities will include driving awareness and creating meaningful action/data capture. This includes oversight of the marketing mix, campaign performance, management of paid and earned media (digital/social and traditional), and promotional partnerships.
The role requires smart and timely campaign development and delivery across multiple brand touchpoints. Strategies will utilize the individual property’s unique positioning and ensure it is communicated effectively to a variety of crucial audiences. The main goal is to excite and educate the market, drive data capture, sell tickets, and drive fans to the sport and competition.
Additional Responsibilities
Required Skills
Desired Skills
Compensation:
Base Salary $110,000 – $135,000 USD.