The Social Media Content Producer for the Detroit Lions will be responsible for creating content for the club’s social media accounts. The producer will also help execute the team’s social media strategy, increase fan engagement and expand the reach of the brand across all social platforms. The ideal candidate will have video production experience along with a background working in social media.

ESSENTIAL FUNCTIONS (including, but not limited to):

Coordinate the club’s social media accounts on a day-to-day basis – including content creation and execution

Create engaging video content formatted for social media platforms

Provide coverage of games, events, and community/business initiatives

Maintain the voice and brand persona of the Detroit Lions online

Develop content related to current events and trending topics as relevant to the brand

Monitor fan sentiment and identify ways to increase reach and engagement

Develop original social video content for both avid and casual fans, as well as other market segments

Help coordinate video content trafficking and distribution across social media platforms

Identify emerging social media platforms and opportunities

NONESSENTIAL FUNCTIONS:

Perform other duties as assigned

GENERAL DUTIES:

Maintain an appropriate level of knowledge of social media tools and software being used

Participate in team meetings, providing input and suggestions related to New Media and other areas as needed; will make recommendations for processes and procedures

Must be motivated, reliable, and able to work independently or as part of a team

Maintain professionalism when communicating with internal and external contacts

Must be accurate and efficient with ability to meet deadlines

Must be detail oriented with strong organizational skills

Adjust work schedule to meet departmental demands

Understanding of data sensitivity and the need to keep appropriate information confidential

Accept other responsibilities and duties required by the supervisor consistent with theobjectives and essential functions of this position. Such responsibilities shall be incorporatedinto the position description if they are ongoing

Advise supervisor if actual practice (activity) begins to deviate significantly from specified essential functions

LICENSING or CERTIFICATIONS:

A valid Driver’s License and a good driving record

QUALIFICATIONS:

Bachelor’s degree required; preferred areas of study include digital media, video production, social media/web management, or communications

2+ years of professional level experience creating social media content preferred

Knowledgeable about the latest technology and social media trends and tools

An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above

Excellent computer, graphic design and video editing skills including Adobe Photoshop, After Effects and Premiere

Possess a working knowledge of and passion for football

Ability to work nights, weekends, and holidays as club schedule directs

Maintain professionalism when speaking with athletes and coaches in both a work setting and within the context of an interview