As the VP of Content for Fanatics Events, we are seeking a dynamic and well-connected visionary who lives at the intersection of sports, entertainment and popular culture.  The individual who’s right for this position will have the creativity to envision amazing and engaging forms of live content and the connections and doggedness to make them a reality.  You will play a crucial role as the tastemaker who is a leader in sensing trends that will shape the content strategy for Fanatics Events. This role is about creating content that will wow our fans at Fanatics Events shows without boundaries or preconceived notions.  Bigger thinkers with the work ethic to make the vision a reality is what we are looking for.  This highly visible role demands an experienced and natural leader who is able to connect and build community along the way. You will be responsible for curating and producing engaging and exciting content that aligns with our brand and objectives, catering to the interests of sports enthusiasts, collectors, and industry professionals.   

 

The candidate will be expected to attend all the events we produce, providing exceptional customer service to our partners and overall leadership in executing the events.  The role will require occasional travel to various partners and events nationwide. While offering hybrid work options, this role requires a minimum of one week per month at our New York office.   

 

 Our mission revolves around nurturing the most ardent and devoted fan communities out there. We're on the lookout for individuals who aren't just creative problem solvers, but those who thrive in the exhilarating atmosphere of a startup and are willing to put in the hands-on work to build something from the ground up and build massive events.  We value collaboration, a sense of fun, and an aversion to drama and office politics. Our ideal team members are those who embrace challenges head-on, willingly tackle any task regardless of their title or job description and have a genuine passion for the work we do. If you're ready to be part of a team that runs toward problems and fosters a culture of camaraderie and innovation, we would love to speak to you.    

 

 

 

Talent Identification and Acquisition:  

 

Identify and source top-tier talent across various sports disciplines to participate in our events.  

 

Establish and nurture relationships with athletes, celebrities, musicians, artists, and influencers to secure their involvement in our events.  

 

 

Talent Partner Integration:  

 

Work closely with internal Fanatics businesses and external talent partners to source and secure compelling talent for our events.  

 

Understand Talent goals and ensure their initiatives align seamlessly with the event's programming.  

 

Foster strong relationships with talent partners to enhance the collaborative spirit.  

 

 

Content Strategy:  

 

As chief curator of Fanatics Events experiences, you will develop a comprehensive content strategy for each event, considering target audience, event objectives and industry trends.    

 

 

You will work closely with our Creative Director and Marketing Director to ensure alignment between our vision, strategy, and marketing campaigns.  

 

 

Create event experiences that make our events must-attend occasions for fans, partners, and athletes.  

 

Innovate and evolve event programming to keep it fresh and exciting.  

 

 

Event Programming:  

 

Develop innovative and engaging event programming that enhances the overall event experience. We envision hundreds of panels/talks/screenings/concerts, and this role will be expected to be the ringleader for it all.  

 

Collaborate with the Creative Director and Marketing Director to align programming with creative vision, market trends and audience preferences.  

 

Foster active engagement and interaction during programmed event sessions by incorporating audience participation elements, Q&A sessions, live polling, and other interactive tools.  

 

  

Team Leadership:  

 

Build and lead a high-performing (in-house and contractors) content team, including event producers, programmers, and talent managers that execute against the vision.  

 

Foster a collaborative and creative work environment that encourages innovation.  

 

Industry Expertise:  

 

Maintain a deep understanding of the sports industry, including emerging trends, fan engagement, and athlete dynamics.  

 

Leverage industry knowledge to enhance talent acquisition and programming decisions.  

 

Alongside our Marketing Director, you will analyze the success of the content presented at events through attendee feedback, data analysis, and other relevant metrics. Use insights to continuously improve future content strategies.  

 

 

Minimum of 10 years of experience in a leadership role within the sports industry, with a focus on talent acquisition and event programming.  

 

A proven track record of identifying and securing top talent for sports events.  

 

Exceptional knowledge of the sports industry, including athlete dynamics and fan engagement.  

 

Existing Event-Partner Network: Must possess a significant network of existing connections to successfully curate compelling programming.  

 

Strong leadership skills, with experience building and managing high-performing teams.  

 

Excellent communication and negotiation skills.  

The salary range for this position is $180,000 to $210,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.