Social Media Specialist

Job Details

Description

POSITION TITLE: Social Media Specialist

DEPARTMENT: Marketing: Digital Media

REPORTS TO: Social Media Manager

POSITION LOCATION: Indianapolis, IN

FLSA STATUS: Exempt

WORKER CATEGORY: Full-Time

COMPANY SUMMARY:

Penske Entertainment is a leading provider of world-class sports and entertainment. The organization consists of three prominent entities:

• Indianapolis Motor Speedway is the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions is a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.

The Penske Entertainment experience is fast-paced, diverse and impactful. Through its business units, the organization reaches audiences on an international scale, focused on delivering exceptional experience from start to finish.  Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and the premier open-wheel racing series.

POSITION SUMMARY:

The INDYCAR Social Media Specialist is tasked with crafting and delivering engaging content across INDYCAR social channels to promote the drivers, races, and the Series. The Social Media Specialist aggregates and creates proactive and reactive content across marketing, PR, events, and cross-functional partners, and works closely with external stakeholders to coordinate and maximize the impact of social activities. They will leverage a deep knowledge of publishing to major social media platforms and an understanding of how users digest and engage with social content to maximize our impact in the social space. They will be passionate about social media and content and the role it plays in the fan/customer journey.

SPECIFIC DUTIES:

• Execute content strategy to drive engagement and growth of INDYCAR’s official social channels, leveraging both organic and paid media approaches

• Create social content, including photography, graphics, and short-form video

• Leverage drivers, teams, series partners and promoters in development of the strategy; while partnering with them to help them meet their goals in the social space
• Ensure the INDYCAR brand voice and creative approach is infused in all content developed, planned and executed

• Engage and collaborate with internal services (Creative, Content, IMSP, Digital Media Producer) to produce on-brand content
• Support Partner Strategy and Sales team in ideation of content series and pieces for series partners and potential partners  
• Monitor and aptly respond to follower questions submitted via social channels; share feedback, insights, etc. with broader MarComms team to help
• Able to travel to INDYCAR races, meetings and events as defined by Sr. Director, Marketing and other departments
• Enthusiasm for and commitment to the company and the Vision, Mission and Values

QUALIFICATIONS:

Supervisory Responsibilities

• This position does not have any supervisory responsibilities

Education

• Bachelor’s degree in Marketing, Public Relations, or Communications from an accredited university/college is preferred

Skills/Experience

• 3-5 years professional experience in the social media industry, preferably within the sports/entertainment vertical
• Must possess excellent writing, communication and proofreading skills
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples)
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, SnapChat, etc) and how each platform can be utilized
• Skilled with the Adobe Creative Suite software, specifically Photoshop, Premier Pro and Illustrator

• Maintains an extensive working knowledge of current industry standards and best practices as they pertain to social and digital media; including measurement and analytical tools
• Ability to switch between the creative side to the analytical side, demonstrating why ideas are analytically sound
• Must maintain high levels of integrity and confidentiality. They must be enthusiastic and committed to the company, the Vision, Mission and Values.
• The person who is selected for this position should be proactive, efficient, flexible, resilient, organized and a team player.

Travel/Work Hours

• Must be available to travel to all INDYCAR events throughout the racing season
• Must be available to work event weekends and overtime, including evenings and some holidays

PHYSICAL DEMANDS:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Physical demands consist primarily of sitting, standing and walking; sometimes for long hours

• Ability to occasionally lift and/or move up to 50 pounds

• Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
• Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
• Occasional work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.

WORK ENVIRONMENT:  

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is performed in both an office environment and outdoors, and in close proximity to other workers.
• Employee will be exposed to those conditions normally encountered in a business office environment.
• Employee is faced with frequent interruptions and must meet with others on a regular basis.
• The noise level in the work environment can be loud, due to professional racing events. 

COMPANY BENEFITS:

Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k) with 100% company match up to 5%, Paid Vacation, Personal & Sick Days, 12 Paid Holidays, Company Paid Life Insurance, Pet Insurance, Tuition Assistance, Short-Term & Long-Term Disability, Generous Paid Parental Leave, On-site Workout Facility, and more.

EQUAL OPPORTUNITY EMPLOYER:

Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.