Partnership Strategy Analyst

Job Title:               Partnership Strategy Analyst

Department:          Business Strategy & Analytics

Reports To:           Director of Revenue Analytics

SUMMARY

The Partnership Strategy Analyst will support the Corporate Partnership Sales & Activation Team to grow and retain long-term partnership revenue by providing strategic and analytical support in the evaluation of new business and renewal opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Support sales and activation strategy with delivering consistent reports showcasing value, highlights, and optimization recommendations by utilizing internal and external insights that demonstrate overall partnership performance and critical benchmarking metrics
• Proactively assess the industry landscape (locally, regionally and nationally), market demands, emerging categories and category opportunities to assist with sales strategies and tactics relevant to identifying new revenue opportunities
• Provide an on-going, actionable list of new business sponsorship targets not previously identified
• Actively engage in weekly sales meetings to gain in-depth insight into the partnership team's objectives and primary areas of focus, enabling the proactive provision of data-driven resources and materials to bolster their endeavors
• Act as lead contact with internal departments to grow our partnership measurement footprint, understanding impact, reach and return on objective (ROO) for all corporate partners
• Assist the sales and activation teams in client meetings by understanding key partner initiatives, objectives and tracking KPIs to deliver ROI and delivering customized reports applicable to the partner meeting goals
• Support outbound partner proposals and renewals by reporting on relevant information from consumer insights, analytics tools and internal input
• Create, manage and actively update sponsorship sales presentation materials, providing a cohesive narrative and sophisticated analytical support. Sales materials will include customized insights about the Seahawks’ brand, fanbase, sales prospect and be customized for key categories and assets
• Lead and assist in back-end CRM sponsorship data management and reporting
• Assist in the formulation, ideation and analyzing of annual partner surveys to better understand the partners objectives and metrics for success
• Manage various relationships with third party vendors and clients, including but not limited to the following: SponsorUnited, Trak, YouGov, Wakefield, Trajektory and any other team partners

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proficiency in Microsoft Office Suite, CRM and Tableau, with experience in SQL or other query language considered advantageous
• Must have strong written and verbal communication skills
• Ability to manage long-term projects while balancing immediate needs
• Self-starter who can proactively develop and improve internal systems, strategies or tactics
• Detail oriented individual who completes work in a thorough and accurate manner. Ability to identify errors and promptly correct, while actively communicating to key stakeholders
• Problem solver with a desire to learn, grow and develop their skills and career

EDUCATION and/or EXPERIENCE

• Bachelor’s degree from four-year College or University.  A degree in marketing, sports management or related field is preferred, but relevant work experience will be considered
• Must have a minimum two (2) years related experience in any of the following industries: sponsorships/client services/activation, sports/event marketing, sales or sales strategy

COMPENSATION AND BENEFITS

• The salary range for this position is: $65,500 – $75,000. The salary range applies to the current posting. The posted salary range may vary based on key factors including, but not limited to, education, job-related knowledge, experience and skill set.
• We offer excellent benefits, please view here: https://www.seahawks.com/about/employment/benefits

Company: FNW