VP, Creative, Lockers and North America
New York City, NY
Expert · Full time
Posted a year ago
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VP, Creative, Lockers and North America

Job Location(s) US-NY-New York
 
Position Type Regular Full-Time
 
FLSA Status Exempt
 
Job ID 2023-50704
 
Category Marketing & Public Relations

Overview

Foot Locker is looking for an entrepreneurial, innovative and digital leader to lead our brand creative and talented team.  The Vice President is responsible for ensuring consistency and strength of the Foot Locker and Kids Foot Locker identity, and branding across all channels. This role will deliver ideas and experiences that constantly attracts, inspires and engages the target customer and is responsible for ensuring that that our Foot Locker and Kids Foot Locker brand narrative is consistent, compelling and fresh. This role will partner across many functions of marketing and merchandising to ensure campaigns and communications support and align with customer, marketing and merchandising strategies.

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, Click Here!  

 

#LI-N1M

Responsibilities

  • You will work alongside Marketing leadership team to provide creative leadership and creative direction that solve brand and business problems.
  • Own the creative philosophy and process from creative concept to execution.
  • Work closely with the Media and Brand teams to ensure our creative direction starts with the end in mind (consumer segment and channel/touchpoint focused), and we deliver the right content for the right channels.
  • Translate product and future innovations into clear creative strategies that drive brand distinction to captivate and grow the Foot Locker consumer base. 
  • Shape and consistently deliver on the brand standards to drive brand distinction.
  • Develop creative briefs that reflect the business objectives and marketing goals.
  • Design and develop creative strategies and integrated campaign solutions that meet the campaign briefs and brand vision.
  • Hold the organization accountable to the standards set, style guides, etc.
  • Lead creative agency or resource management on key campaigns.
  • Oversee photoshoots to highlight monthly and seasonal product stories and engage customers on social media and other digital platforms to reinforce brand vision.
  • Oversee in-store and event signage, promotional materials and packaging to ensure a focused customer retail experience.
  • Promote a creative culture across the team.

Qualifications

  • At least 10+ years Creative experience with brand development, and at least 3 years mentoring mid-level and junior teams
  • Shown ability to build and direct high-quality, digitally led brand Creative
  • Previous leadership in a retail environment
  • Demonstrated proficiency developing and delivering consistent, on brand creative solutions
  • Proficient in Digital, Social, Video, In-store and Print advertising formats and methodologies
  • Collaborative approach with experience in a fast paced and cross-functional environment
  • Experience working directly with talent and creators to collaborate on campaigns
  • Experience managing a high volume of creative and campaign types in parallel
  • Expert ability to pitch ideas to senior leadership 
  • Experience working with global teams a plus

Benefits

The annual base salary range is $200k-$250k, this range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short and long term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

 

Foot Locker Benefits:

  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups
Foot Locker
Foot Locker is a retailer of athletic footwear and apparel.
Size:  10,000+ employees
Funding Level:  Public
Symbol:  FL
Year Founded:  1974
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