Digital Marketing Manager - SoFi Stadium (Inglewood · CA)

About SoFi Stadium Company

SoFi Stadium, the new home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, California. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium has already secured Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028.

Our PURPOSE is Creating Extraordinary Experiences, one moment at a time.  

Our PROMISE is to be an iconic destination that celebrates our diverse and spirited community.  We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made.

We are stars serving stars. Our COMMITMENTS are as follows:

Start with Care

Thrive as a Team

Anticipate Unspoken Needs

Resolve with Respect

Safety Always

Hollywood Park is seeking a Digital Marketing Manager, to be a key member of the Marketing team. The right candidate for this position will have experience in managing and executing multiple concurrent projects to drive awareness and conversion, create monetization, integrated marketing opportunities and drive internal business initiatives. The ideal candidate will have event marketing, sports and entertainment experience, strong communication skills and the ability to collaborate across departments while thinking strategically and developing original and creative marketing strategies. This position reports to the Director of Digital Marketing. 

Responsibilities

• Manage Hollywood Park digital marketing products and campaigns with the goal of driving acquisition, retention and revenue for SoFi Stadium, YouTube Theater and campus-wide initiatives through data-driven decision making and conversion tracking analysis. 

• Support esports digital marketing initiatives as necessary

• Develop, monitor and optimize paid digital advertising campaigns across search and display, social media, YouTube and OTT to drive incremental revenue while reducing CPA. 

• Build and maintain various Hollywood Park websites with a focus on driving awareness, value, and action through rich content and enhanced user experiences. Optimize sites for retention with mobile-first design, leveraging data, sales attribution and SEO analysis.

• Assist with email builds, sends and reporting for event-specific and campus-wide initiatives. Collaborate with data team to identify audience segments, A/B testing and opportunities with customer journeys, storytelling and relevancy.

• Leverage data and actionable insights to accurately measure, analyze and report on business KPIs, including tickets sales analysis and ROI.

• Collaborate with sales, creative, publicity teams and third-party partners and clients to help organizations achieve and exceed business objectives and KPIs.

Qualifications

• 5+ years digital marketing experience for a brand, entertainment or events company, working in a fast-paced integrated sales and marketing environment.

• Expertise with digital products (web, email, social, app), digital media buys and campaign & bid management to meet and exceed business objectives.

• Demonstrable data-driven marketing experience, launching successful digital marketing campaigns and products while optimizing for revenue and growth.

• Ability to think strategically and tactically, with an integrated, omni-channel mindset and deep understanding of current digital media landscape, KPI tracking and trends.

• Experience with graphic design programs, photo editing, Excel formulas, writing/proofing copy for B2C and B2B audiences and branding efforts.

• Detail-oriented with strong time management, organization and communication skills to streamline processes.

• Passion for live events, digital technology, collaboration and storytelling preferred.

• Fluent in English; multilingual abilities (specifically Spanish) a plus.

Salary Range: $75,000.00 - $85,000.00

In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.