Overview

The NFL’s Marketing Strategy, Insights and Planning team is seeking a Senior Director of Fan Strategy & Partnership Development.  This role will be responsible for NFL’s fan development planning efforts and orchestrating alignment within the Marketing organization and across the League.  This individual will also oversee the development of partnerships designed to drive fan acquisition and retention.  This position will partner with leaders across the NFL and especially within the NFL Marketing organization in delivering against its strategic priorities including retaining and engaging the NFL’s core fan base, acquiring and developing growth audiences, delivering value across the NFL ecosystem (League businesses, the 32 Clubs, partners, players, etc.), and building and maintaining a world-class marketing team and capabilities. 

Responsibilities

• Develop and maintain a long-term fan model, leveraging insights and data sets to inform underlying assumptions and forecasting.  Optimize based on evolving fan preferences, engagement levels, media behaviors, business priorities, macro landscape, and other factors.
• Continually evaluate, optimize and communicate the NFL’s fan development strategy (e.g., priority target demos and segments, audience-centric objectives).  Leverage various segmentation frameworks to create a unified articulation of audience priorities to drive cross-organizational alignment.
• Champion the NFL Marketing team’s Diversity, Equity and Inclusion plan and incorporate diverse community engagement priorities into the League’s fan development strategy.
• Partner with key leaders across the League (e.g., Consumer Insights, other Marketing functions, Corporate Strategy, Finance, Data & Analytics, Media) to understand the relationship between fandom and other KPIs.  Quantify the impact of fan development on League businesses to inform investment decisions and tradeoffs.
• Lead fan-centric partnership development efforts.  Optimize current and form new third-party relationships, especially content distribution arrangements, that are designed to primarily build long-term fandom while balancing other considerations and parameters. Structure and negotiate deals in partnership with various League business development teams.
• Identify opportunities to orient League and Club business activities toward priority fan audiences.
• Build and foster a positive and engaging culture and work environment that prioritizes inclusivity and individual career development. 
• Develop and mentor team members across the Strategy and Insights team.  Leverage the diverse skill sets and experience levels across the team to contribute to the key deliverables for which this role is primarily responsible. 

Qualifications

• Bachelor’s degree; advanced degree preferred
• 12 years of experience in marketing strategy, consulting, or other relevant field, focused on consumer-facing brands/properties
• Experience in and deep familiarity with the sports, entertainment and/or media industries
• Experience building and analyzing quantitative models that inform marketing and overall business planning
• Experience structuring content licensing deals and familiarity with media landscape and rights complexities
• Experience developing and implementing long-term business plans and strategies
• Familiarity with various measurement tools including consumer insights and behavioral data
• Spanish speaking is a plus

Key Attributes

• Strong communication skills with demonstrated ability to dynamically adjust the packaging of information to craft compelling and digestible narratives for different audiences and forms of communication (written memos, verbal, presentations, etc.)
• Comfort executing projects individually as well as managing teams and external consultants
• Strong interpersonal skills that enable building and fostering a broad network of relationships within a matrixed environment, and the ability to collaborate with and motivate others
• Low ego with high team-centric orientation
• Demonstrated commitment to valuing and respecting diversity and inclusivity in the workplace
• Propensity to promote open dialogue and make decisions that align with company values.

Travel

• Occasional travel may be required (e.g., NFL Club visits, executive meetings, partner meetings)

Terms /Expected Hours of Work

• NFL employees are required to work 40 hours per week with occasional weekend requirements.
• FLSA Exempt.
• The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
• We also continue to prioritize the health and safety of our NFL workforce. Consistent with that commitment, considering the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our NFL workforce be fully vaccinated. Exceptions are available only for those who need an accommodation for a qualifying disability or sincerely held religious belief or practice.
• The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.